Hello Lewiston! Nouria Energy Corporation Launches New Concept Store in Lewiston, Maine

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Nouria Energy Corp. recently announced that it has launched a new retail brand – nouria.

Nouria Energy Corp. recently announced that it has launched a new retail brand—nouria. The introduction of its new brand was celebrated with a grand opening celebration of its new concept store in Lewiston, Maine. The store is first of its kind in the company, featuring Maine’s favorite fuel brand, Irving fuel and the newly designed company brands—nouria and café nouria.

The unique brand architecture and offerings of the store, eye-catching, inspiring artwork reflects the retailer’s quest to appeal to younger adults and female consumers. “The in-store design, color scheme, lifestyle and community-inspired graphics; brighter, more spacious layout; a concentration of relevant products such a wide variety of fresh, healthy foods, and new- age beverages—appeals to consumers’ desire to live healthy, balanced lives” said Tony El-Nemr, Founder and CEO.

Additionally, the store offers high quality, all-natural meats and poultry; a wide assortment of fresh vegetables; and artisan bread, rolls, and desserts that are freshly baked in-store every day. In short, the store’s entire fresh food offerings is designed to provide customers with a one-stop shopping experience that offers them options for grab-and-go foods, snacks and beverages and all of the essentials for creating healthy, fresh take-home meals.

“Recognizing that the shopping experience is a huge point of interest for consumers today and as a means of really inviting customers to relax and enjoy their meals, we have proudly introduced café nouria that features, full-service hot coffee, espresso drinks, iced- coffee, wide variety of pastries, parfaits, fruit cups, beverages breakfast sandwiches, all served in-store or through the drive-thru” said Joe Hamza, COO.

The café area includes 26 seats set against the front windows, offering customers a place to relax and enjoy their meals. Customers looking for delicious, authentic Italian meals are also delighted to find them served by the most sought after Italian food brand in New England, Amato’s. The Amato’s menu consists of wide variety of mouthwatering Italian sandwiches, pizza and salads.

The company plans to upgrade and rebrand all of its 118 locations over the next 3 years.

About Nouria Energy:
Founded in 1989 by Tony El-Nemr, Nouria Energy is one of New England’s largest and most trusted family-owned and operated convenience stores and fuel retailers. The company owns 137 convenience store locations in 5 New England states of which 116 are company operated and 21 commission and leased dealers. The company also owns and operates 47 car washes under the Golden Nozzle brand. Nouria owns fuel wholesale and transport businesses and supplies its company operated locations and wholesale customers with Shell, Irving, Gulf, and Sunoco branded fuels, as well as private and unbranded fuel throughout New England.

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Michaela Tinsley
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