Hell’s Creative Defeats IBM Watson AI in The Drum Advertising Awards

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Wins for ‘Best Creative Optimization’ and ‘Best Search Campaign’

Hell’s Creative announces its wins from The Drum Advertising Awards 2020 for “Best Creative Optimization,” defeating IBM’s Watson marketing technology, and “Best Search Campaign.”

The winning campaigns include:

Best Creative Optimization: In recognition of the campaign for nodpod, the world's leading weighted eye mask. The success is due to Hell’s Creative’s Growth Advertising method, which delivers better results than Watson’s combination of artificial intelligence (AI), algorithms, and software. Hell’s Creative’s method lowers cost per conversion by upwards of 80%. The result is a winning use of images, copy, and taglines that drive maximum results for each specific customer persona.

Best Search Campaign: In recognition of tripling revenues for Easy Group Airfare, one of America’s top group travel agencies. The campaign is the result of Hell’s Creative’s use of low-volume but hyper-relevant keywords.

“Our win at The Drum Advertising Awards prove that intelligence, human intelligence, is more creative & powerful than the world’s richest AI. It also proves what we have known for quite some time, that our five-person agency can go toe to toe against 1,000+ people and the ‘cognitive capabilities’ of the world’s smartest machines,” says Max Bidna, CEO & Co-Founder of Hell’s Creative. “This victory validates our work for 95 individual clients in a diversity of industries, from technology to e-commerce and hospitality. That is to say, our win is not by chance but a result of a consistent, measurable ROI.”

About Hell’s Creative
Headquartered in New York City, Hell's Creative is a Growth Advertising Agency for companies in all shapes and sizes. Powered by data, automation, math, and sales methodology, HC’s Growth Advertising Method averages a 4X Return On Ad Spend. Its team of data scientists, graphic designers, copywriters, and marketing experts work relentless to maximize ROI for HC’s clients. Basically, their Growth Advertising Formula averages double-digit returns by reaching the right audience, with the right message, at the right time. For more information, visit hellscreative.com.

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Max Bidna
Hell's Creative
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