SAN FRANCISCO (PRWEB) July 22, 2019
B2B customer experience is being reinvented. Hero Digital, a leading independent customer experience company helping B2C and B2B companies reimagine how they create new business value, is joining forces with B2B marketing leader Bulldog Solutions.
Bulldog Solutions, known for “unconventional” B2B marketing, will be combined with Hero Digital’s broader customer experience services to become Hero’s B2B powerhouse in Austin, home to other high growth tech and creative firms like Apple, Amazon, Facebook, Google, and Adobe. The combined company offers end-to-end human-centered B2B expertise for clients, helping CMOs identify customer truths and respond with new innovation opportunities, transformed digital experiences, and a modern marketing ecosystem.
Bulldog Solutions is an award winning B2B marketing services agency recently recognized by Forrester as a strong fit for B2B CMOs seeking strategic omni-channel marketing partners. Their client roster includes Oracle, Comcast Business, Zebra Technologies, TD Ameritrade, Symantec, and Heartland Payment Systems.
As part of the acquisition, Bulldog CEO Randy Watson will be joining Hero Digital as General Manager of the Austin office reporting into Hero Digital CEO David Kilimnik. Bulldog founder Rob Solomon will become SVP, Strategy at Hero Digital. Their executive team will remain the same.
“I am immensely proud of the talented, creative team of people we’ve built over the years. Together we’ve done transformational work, focused on client success, and built a reputation as an unconventional B2B agency,” said Solomon. “We already love coming to work each day, and we’re looking forward to an exciting future with Hero as agents of change for our clients.”
“The B2B journey is far more complex than its B2C cousin,” added Watson. “This merger creates an unparalleled end-to-end B2B customer experience solution for clients that integrates CX consulting, design, engineering, digital marketing, and data.”
“As B2B CMOs navigate a highly considered purchasing decision, they will need a partner with B2B experience, specificity, and depth,” said David Kilimnik, CEO at Hero Digital. “B2B CMOs feel a sense of urgency to get the customer experience right and need a trusted partner who bridges business, design, and technology.”
The Bulldog acquisition catalyzes Hero Digital’s planned growth within Austin, where the company plans to expand their B2B practice. “We have chosen Austin, the #1 city of the future according to Forbes, to scale the B2B powerhouse of Hero Digital with the help of Bulldog,” said Kilimnik.
Terms of the deal were not disclosed.
About Hero Digital
Hero Digital is a leading independent customer experience company born in California at the intersection of business, design, and technology. We work with Fortune 500 CMOs to drive business growth through superior customer experiences that deliver brand and consumer value in the digital economy. Our interdisciplinary teams collaborate from inspiration to creation to launch, blending consulting, design, engineering, digital marketing, and data and analytics. A trusted advisor to the world's best brands, we help CMOs at companies like Comcast, US Bank, Salesforce, Microsoft, Sephora and Aramark invent, transform, and perform. For more information, visit http://www.herodigital.com.
About Bulldog Solutions
Bulldog Solutions is a B2B digital marketing agency that exists to unleash the most curious and courageous marketers on the planet. Headquartered in Austin, Texas, we are focused exclusively on complex B2B growth challenges and opportunities for some of the world's largest brands, including Oracle, Comcast Business, Humana, TD Ameritrade, Symantec, and Box. We blend insight, creativity, and marketing technology to defy conventions of B2B marketing and create ambitious, meaningful customer experiences. For more information, visit http://www.bulldogsolutions.com.