Hero of the Week: Seniors Helping Seniors® Celebrates Beatrice White for Being a Source of Strength, Determination and Wisdom for Chicago’s Seniors

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The in-home senior care brand has always fostered a Do Good and Make Money® mantra. Now, Beatrice White is stepping up amid a pandemic to help the seniors in her community.

This year has been a turbulent year for all Americans — especially seniors. Even so, many amazing stories of community and coming together have come out of what has been a hard time. To help inspire others to do amazing things, Seniors Helping Seniors® is sharing its Tougher Than 2020 stories as a way to celebrate the heroes of the brand making a difference.

The in-home care services franchise helps seniors maintain their independence while brightening their lives by pairing them with fellow seniors who are carefully matched to their specific needs, personality and preferences. In this way, not only do Seniors Helping Seniors® clients have the opportunity to age in place with dignity, but they receive compassionate and empathetic care — a relationship that certainly underscores one of the brand’s core values, The Power of Love®.

This week, the brand celebrates Beatice White, caregiver in Chicago, IL

“Beatrice White was my first caregiver back in 2015,” said franchise owner Sylvia Hutchins. “She has been a source of strength, determination and wisdom for our community.”

Beatrice once called 2020 “a monster,” but she has tamed the beast. Despite battling some medical issues of her own, she has not missed a day of work. She even covers for other caregivers when needed.

This story is just another extension of the brand’s mission to do good. When wife-and-husband duo Kiran and Philip Yocom founded Seniors Helping Seniors® in 1998, they did so with a mission to do good first — then make money. This year, during the brand’s 22nd lap around the sun, seniors have battled health challenges, loneliness and depression rates at an all-time high as COVID-19 continues to hammer down on America, meaning Seniors Helping Seniors® has relied on that mantra and its strong franchisees more than ever before.

“When I worked alongside Mother Teresa, it was always about the greater good of humans. It was always about the bigger picture of life,” Kiran Yocom said. “I live by the mission of treating all people with dignity and respect, and always thinking about the greater purpose of life.”

Seniors Helping Seniors® provides a variety of services to support seniors so that they are able to maintain their independence and enjoy life, not just in their homes, but also in their neighborhoods. These services include companionship, light housekeeping, cooking and shopping support, assistance with personal care, dementia care, pet care, light handyman services and small repairs, yard work and medication reminders.

“The concept of helping people in need never sleeps. We are there no matter how hard the world is being hit by a pandemic or how much our country is in crisis,” said Namrata Yocom-Jan, executive vice president of Seniors Helping Seniors®.

For the in-home senior care brand, it comes down to The Power of Love® and providing compassionate care that makes seniors feel seen, heard and independent while providing purpose for its senior caregivers.

Seniors Helping Seniors® was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding homecare provider in the U.S., Seniors Helping Seniors® stands apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® has grown to nearly 200 locations in 30-plus states and seven international locations, with 110 franchise partners. For more information on Seniors Helping Seniors®, visit https://seniorshelpingseniors.com/. To learn more about franchising opportunities with Seniors Helping Seniors®, please visit https://franchise.seniorshelpingseniors.com/.

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Eliza Larson
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