Hickory Tavern Launches Digital Scratch-Off Sweepstakes with Instant Wins Guaranteed

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Hickory Tavern connects fans with a digital reward scratch-off game to drive sales growth and brand affinity.

Digital Holiday Sweepstakes at Hickory Tavern this December

“By integrating a digital reward gaming element with our new loyalty platform, this allows us the flexibility to open rewards up to guests both dining-in and online for to-go, which is a necessary strategy as we navigate into 2021,” states Tammy Lucich, Director of Marketing and Beverage

Hickory Tavern is offering a digital scratch-off game to connect with fans in a dramatically changing environment. Now through December 31st, eligible guests, future guests, and fans alike can play the Hickory Tavern Holiday Sweepstakes to earn rewards. Winning is easy, by simply playing a digital scratch-off game which then will reveal a prize.

“We are adapting our technology and strategies to meet the needs of the consumer in the ever-changing 2020 environment. Contactless options and more flexible strategies are important now more than ever, and we wanted to provide a momentary spurt of relief and excitement to consumers during 2020,” states Paul Baldasaro, CEO and President.

Everyone is an instant winner and prizes can be redeemed now through the end of January, in-store or online. In addition to weekly instant win prizes, guests are entered into a sweepstakes for drawing prizes including a Coca-Cola mountain bike, Coca-Cola dart board, Coca-Cola popcorn machine, tent, corn hole board, cooler, gift cards and more – all things to enjoy at home or in the outdoors. Fans can earn additional sweepstakes entries by sharing their experience on social media.

“An instant win gaming element was important in the development process, as we want fans to feel excitement and to think of Hickory Tavern for their next purchase. Additionally, it is important for fans to feel the convenience of using the reward now vs. later and allowing the offer to be redeemed both in-store and online, states Tammy Lucich, Director of Marketing and Beverage. “By integrating a digital reward element with our new loyalty platform, this allows us the flexibility to open rewards up to guests both dining-in and online for to-go, which is a necessary strategy as we navigate into 2021,” states Lucich.

To help meet fans and potential guests where they are, Hickory Tavern, the nationally recognized neighborhood gathering spot with 25 restaurants across the southeastern United States, has developed additional convenient programs for guests including take home meal packages for the Holidays, take home tailgate packages for gameday and digital bonus rewards for gift card purchases. For more information on up-to-date news, programs and specials, join The Hickory Tavern Fan Club, or on Facebook, Instagram and Twitter

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Established in 1997, Hickory Tavern is a neighborhood gathering spot perfect for lunch, happy hour, late night, parties, game day and other special events. Hickory Tavern’s purpose is to create craveable experiences for our guests and we do that by serving great food, cold beer and sharing our passion for sports, entertainment, and good times. Hickory Tavern has 25 locations serving 15 communities across the southeastern United States. Join the Fan Club or follow us on Facebook, Instagram and Twitter for all of the exciting up-to-date Tavern news.

ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. Purchasing a product or service will not increase your chances of winning. Open only to legal U.S. residents, residing in Alabama, North Carolina and South Carolina who are at least eighteen (18) years of age or older as of the date of entry (the "Entrant"). Employees, officers and directors of Hickory Tavern, its subsidiaries and affiliates (the "Sponsor"), Don Jagoda Associates, Inc. (“Administrator”) and each of their distributors, vendors, advertising/promotion agencies, and any others engaged in the development, production, execution or distribution of this Promotion (defined below), including, but not limited to, the entities supplying the prizes herein (collectively, the “Released Parties”) as well as their immediate family members (spouses, siblings, children and parents, regardless of where they live) or members of the same households (whether related or not) of such employees, officers and directors are not eligible to participate. All federal, state and local laws and regulations apply. Void outside AL, NC, SC and where prohibited or restricted by law.

PROMOTION DATES/ENTRY PERIODS: The Hickory Tavern Holiday Giveaway (the "Promotion") begins at 12:00 a.m. Eastern Time ("ET") on December 1, 2020 and ends at 11:59 p.m. ET on December 31, 2020 (the "Promotion Period").

There will be four (4) Weekly Entry Periods (“Entry Period”) held during the Promotion Period, each associated with a Sweepstakes Entry and a game play. A Sweepstakes drawing (“Drawing”) will be held at the conclusion of the Promotion to select the Sweepstakes winners. See chart below for Entry Periods. There will be Instant Win Prizes available during each Entry Period as detailed in the chart in Rule 4 below. The Instant Win Prizes will be awarded throughout each Entry Period via online Instant Win.

Each Entry Period begins at 12:00 a.m. ET on the first day of each Entry Period and ends at 11:59:59 p.m. ET on the last day of each Entry Period. The four (4) Weekly Entry Periods are as follows:

Entry Period:
1 - 12/1/20 - 12/7/20

2- 12/8/20 - 12/14/20

3- 12/15/20 – 12/21/20

4- 12/22/20-12/31/20

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Tammy Lucich
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