Castleton on Hudson, NY (PRWEB) May 29, 2014
Today, Bret Smith, Managing Principal of HiP (High-Impact-Prospecting, LLC), announced that the digital marketing agency will implement real-time call validation into its lead delivery process.
"HiP creates over a half million B2B leads each year. As of 7/15, built right into our automated workflow, we'll have a new Call Verification Unit that will call validate every lead in real-time before client submission," said Smith. "This milestone is an important indicator of HiP's evolution over the past 5+ years from a specialty lead generator and sales prospector to a full-service digital marketing and lead generation agency.".
Added Smith, "together with our SMTP-validated email addresses, aggressive list hygiene and industry-leading Database Quality Standards, Call Verification will drive our client lead return rates down to virtually zero from just 6.4% now." HiP is absorbing the entire cost of this process, estimated to be a six-figure expense each year.
Now with more than 40+ associates globally, HiP has again increased its headquarters' square footage this summer to accommodate continuing rapid growth. Major initiatives in 2014 underway include Thought-Leadership-Marketing.net as well as more than a dozen topically-driven content destination sites.
HiP is a New York-based digital marketing agency providing agile, single-vendor and high-outcome B2B lead generation and content marketing services for many technology-centric clients. Key differentiators include ownership of its own email service platform, its own virtual call center, a 70+ million-strong contact database, and a tight-knit team of deeply experienced and creative professionals. Its vertically integrated services include both inbound and outbound content marketing, lead nurture and marketing automation management, integrated email & voice prospecting, social media engagement, trade event enrichment, all forms of content creation, content syndication and more.
HiP is based in New York and has offices in Mountain View, California, Croydon, UK, Sydney, Australia and digital press/mail fulfillment facilities in Shreveport, Louisiana. Its Linked group, Outbound/Inbound Content Marketing, Automation, Lead Generation & Nurture, has over 4,300 members. The company also more than 30,000 Facebook likes and 200,000+ Twitter followers.