There are many ways of creating brand awareness; clothing labels are one of the oldest but most effective marketing methods.
LOS ANGELES (PRWEB) April 02, 2020
A March 6 article on Footwear News reports on Kylie Jenner’s latest ensemble in which she wore a bright green Tom Ford dress and black square-toe pumps, a throwback to a notable 1990s trend. Young billionaire Jenner joins a populated list of other top celebrities, including her sister Kendall Jenner, in adopting the striking neon green look. Hi-Tech Printing & Labeling Inc. says that celebrity fashion icons like the Jenner’s and the Kardashians naturally draw attention but, for manufacturers and designers without access to superstar boosters, there are many ways of creating brand awareness; clothing labels are one of the oldest but most effective marketing methods.
Hi-Tech Printing & Labelling says that labels serve an important role as the messenger between brand and consumer. The first thing a person checks before buying new clothes is the label, the firm notes, adding that this is a prime opportunity to present the consumer with key information about the brand, its message, and how to care for the items. A cheap-looking unattractive or, worse, uncomfortable label might end-up giving consumers the wrong impression.
Conversely, the firm says that a high-quality label can catch the consumer’s attention and encourage a sale. With a near unlimited number of options in the way of fabric labels and tags, the firm notes that brands have a chance to wow the customer with great designs, beautiful color choices, and meaningful messaging. Hi-Tech Printing & Labeling adds that it offers a variety of material options for all of its labels but finding the right combination can set a brand and its items apart. The firm says that for example, an outdoorsy brand might benefit from a more rustic design material whereas a trendy, more hipster-friendly brand might find artsier woven labels more in line with its style.
Hi-Tech Printing & Labeling ads that, in an age where many customers are conscious of a great many issues, a clothing label is an outstanding place for a brand to discuss altruistic endeavors. On a more technical note, the firm adds that a label can convey information on how to properly clean and dry an item, giving buyers the impression that the items are especially well made and durable, even years after the original purchase, and acting as its own sort of advertising.
Interested readers can learn more about Hi-Tech Printing & Labeling Inc. by visiting their website at https://www.fabriclabels.com or by calling (213) 746-7772. Their ordering process is simple and their customer service agents are happy and ready to assist with any questions or comments.