High-Tech "Secret Shopper" Consultancy Wins Clients with Unexpected Video Campaign
Restaurant Managers Receive Undercover Surveillance Video Starring Their Employees Behaving Badly
LOS ANGELES, July 30, 2018 /PRNewswire-PRWeb/ -- Food and Beverage Intelligence has deployed a clever, new video campaign that often shocks bar and restaurant managers before converting them to clients.
Video clips depicting service transgressions surreptitiously captured by FBI investigators posing as guests are emailed to unsuspecting management along with a strategy to rectify some of the issues.
Robert Watman, the visionary nightclub and entertainment entrepreneur behind FBI, thinks the tactic is the surest way to demonstrate the value his team can bring to a bar or restaurant because a video can illustrate things they may be missing.
"People are never happy to learn that their employees are not maintaining proper procedures or violating a health code, but most welcome a proactive approach to correcting potential problems before they are broadcast on a Yelp! review," says Watman.
Don Sofer, VP and owner of New York's Blockheads restaurants, said he never thought an outside consultant could find problems that he hadn't already identified, but the video and the report from FBI convinced him to hire the team to spot check each of the restaurant's ten locations.
"Their 360 degree approach was much more in-depth than anything we could have undertaken internally, said Sofer. It even included an examination of our Instagram account."
FBI objectively investigates bars, restaurants, nightclubs and hotels and analyzes the factors that influence the guest experience, applying a mix of direct observation, undercover surveillance and interviews.
Managing Partner of San Antonio's Kremlin and Havana Ultra Lounge nightclubs, Artie Lesavoy, said he found Watman's operational savvy in helping to implement new practices most helpful when he hired FBI after receiving a video and sample report.
"FBI's objective perspective and experience with such a wide population of successful establishments in our competitive set proved invaluable," said Lesavoy.
Watman has spent his career in the industry and started one of the first nationwide concept clubs, the wildly popular Culture Club, Polly Esthers and Nerve Ana venues. He brings his knowledge to bear during the company's proprietary, hands-on solution phase, working with an establishment's staff to correct detected issues under real circumstances.
For more information visit: https://foodbeverageintelligence.com
Blockheads is a full-service casual restaurant offering hefty portions of healthy Cal-Mex food at reasonable prices at locations throughout New York, including White Plains.
Kremlin and Havana Ultra Lounge have been the epicenter of San Antonio's upscale nightlife scene on the Riverwalk for more than a decade.
SOURCE Food and Beverage Intelligence
Share this article