NEW YORK, Jan. 10, 2022 /PRNewswire-PRWeb/ -- Creative agency Hiker is launching a new content program focused on the art and craft of storytelling through Adapt - a digital publication about communication in times of change. The focus on narrative and storytelling includes a wide new range of written content aimed at inspiring and informing content creators.
The Storytellers is an interview series that examines what it takes to tell better stories from the perspectives of individuals from all walks of life, storytellers in their own right whether they realize it or not. Featured interviews include poet James Navé, philosopher Kwame Anthony Appiah, scientist Adam Ruben, and playwright Madhuri Shekar among others.
In the Storycrafting series different writers explore the tools of the trade employed by some of the best storytellers. Each article unpacks the different techniques and approaches in a specific book, film or show to uncover what it takes to craft an impactful story.
Narrative Tools is a collection of op-ed style pieces that seek to tackle some of the biggest questions in storytelling like How do you define a story? or What makes a story? In the series, different writers ruminate on tools humans use to create narratives.
Other content on Adapt extends the focus of storytelling into different territories, ranging from non-fiction storytelling, flash fiction, and reports on pop culture and current events. Adapt is a destination for communicators who want to improve their own storytelling craft, as well as readers who just enjoy a good story.
"This focus on storytelling is taking us down an exciting path. At Hiker we're reading, writing, and discussing storytelling every day. It's in our DNA. It's thrilling to bring that lens to the content we're publishing on Adapt," says Amber Yoder, Content Director at Hiker.
Since its initial launch in 2020, Adapt has published a wide range of content focused on the changing nature of storytelling and brand communications. From the rebranding of West Virginia, to blackface in voice over, and narratives in sustainability the content on Adapt seeks to plumb the depths of current culture to identify emerging adaptations in communications.
About Hiker: Hiker is an Emmy, Telly, and Webby-award winning creative agency based in NYC. Located at the intersection of animation, interactive design, live action, and digital innovation, Hiker creates content across many disciplines to help non-profit, agency, and brand marketers stand out, deepen engagement, and unlock their potential for authentic and compelling digital storytelling. Hiker's commitment to social justice and social impact has spanned a range of engagements with clients including New Teacher Center, FoodCorps, Big Brothers Big Sisters, and UCSC's Center for Public Philosophy. Most recently, Hiker helped launch brand newsrooms for clients including Under Armour and RE/MAX.
Media Contact
Amber Yoder, Hiker, +1 9173537984, [email protected]
SOURCE Hiker
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