Hisense, Sinclair Broadcast Group Demonstrate Advanced HDR by Technicolor® High Dynamic Range Content at CES 2023

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Hisense TVs equipped with Advanced HDR by Technicolor receive HDR Broadcast from local Sinclair NextGen Broadcast station

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The integration of Advanced HDR by Technicolor into Hisense TVs – a brand that is rapidly growing in the United States – means more viewers will be able to enjoy vibrant HDR content offered by leading broadcasters, such as Sinclair.

Hisense, Sinclair Broadcast Group and Advanced HDR By Technicolor® today announced a demo during CES 2023 showcasing high dynamic range (HDR) programming.

Sinclair Broadcast Group will deliver high dynamic range content broadcast over the air to Hisense TVs that have integrated Advanced HDR by Technicolor® solutions on display at the Hisense booth located at Tech East, LVCC, Central Hall – 16659.

Today, 36 NextGen Broadcast (ATSC 3.0) stations owned by Sinclair transmit over-the-air content in HDR 24 hours a day, seven days a week, using Advanced HDR by Technicolor solutions.

“The integration of Advanced HDR by Technicolor into Hisense TVs – a brand that is rapidly growing in the United States – means more viewers will be able to enjoy vibrant HDR content offered by leading broadcasters, such as Sinclair,” said Tony Bozzini, Head of Business Development for Advanced HDR by Technicolor at Philips.

The single-stream solution from Advanced HDR by Technicolor uses metadata to upconvert legacy standard dynamic range (SDR) content to HDR on devices like the U7K and U8K models of Hisense TVs, which can decode the metadata and display the enhanced signal, greatly increasing the viewing experience compared to SDR. Meanwhile, households that still need to purchase TVs capable of displaying content in Advanced HDR by Technicolor can continue to receive the highest quality SDR signal.

“Hisense is committed to providing the best possible picture quality to consumers. With leading broadcasters, like Sinclair, offering a growing array of HDR content, especially live sports, Hisense ensures those in service areas of Sinclair’s increasing number of deployed NextGen Broadcast stations can access and enjoy the full visual benefits offered by the latest technological innovations”, said David Gold, President of Hisense USA.

Live sports remain a key differentiator for major broadcasters. Including Advanced HDR by Technicolor in the ATSC 3.0 standard ensures broadcasters remain the top choice for viewing live sporting events.

“For broadcasters who put the customer experience at the top of the list, delivering the best visual image is essential. This is especially true when it comes to broadcasting live sporting events. That is why Sinclair Broadcast Group is ensuring that stations implementing ATSC 3.0 do so with Advanced HDR by Technicolor,” said Mark Aitken, Senior Vice President of Technology for Sinclair Broadcast Group and President of ONE Media 3.0.

To learn more, visit the Hisense booth located at Tech East, LVCC, Central Hall – 16659.


About Sinclair

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets, owns multiple national networks including Tennis Channel and Stadium; has TV stations affiliated with all the major broadcast networks and owns and/or operates 21 regional sports network brands;  Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsON and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at http://www.sbgi.net.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor: 1) The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation; and 2) The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience. To learn more about Advanced HDR by Technicolor visit:

About Hisense USA Corporation and Hisense Company, LTD.

Established in 2001, Hisense USA Corporation offers a range of technology products including televisions, laser TVs, refrigerators, air conditioners, dehumidifiers, beverage coolers, and freezers – with a mission of delivering feature-packed products at a fraction of the cost. Hisense USA Corporation is a subsidiary of Hisense Company, Ltd., a multi-national consumer technology manufacturer and one of the largest television brands in the world.

Media Contacts:

For Sinclair Broadcast Group
Jessica Bellucci - jbellucci-c@sbgtv.com

For Advanced HDR by Techhnicolor
Airrion Andrews - airrion@mindsharecapture.com

For Hisense
Max Borges Agency for Hisense

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