DENVER, Sept. 5, 2019 /PRNewswire-PRWeb/ -- In the pursuit of changing the way people look at the car buying experience, a select few brands are getting creative and personal with their efforts to build authentic brand affinity, which is why Holman Automotive and its Colorado Family of Brands are teaming up as the "Official Vehicle Partner" of Winter Park Resort.
"We're excited about our first venture into partnering with a ski resort, it's truly a partnership built around outdoor adventure" says Craig David, Brand Marketing Manager. "We look forward to fulfilling the common thread that exists between our family of brands and the various lifestyles of Winter Park guests."
Winter Park Resort adheres to a policy that puts the customer first, making the new partnership a perfect fit. Also similar to Winter Park, Holman is an established entity, serving Colorado and the Front Range for 30 years, known for its professionalism, integrity, and quality.
"Winter Park Resort and Alterra Mountain Company are thrilled to partner with Holman Automotive and their Colorado family of brands," says Alterra Mountain Company's Director of Brand Partnerships, Ryan Blanchard. "We strive to find ways to connect our guest and their lifestyles with our brand partners and by aligning with Holman Automotive, we will be able to do just that at Winter Park Resort through immersive drive experiences, retail promotions and event integrations."
"To connect people with nature and to help them embrace an active lifestyle is what Audi, Land Rover, and Lexus vehicles were built for. The collaboration with Winter Park Resort and Holman will strengthen our brands and create a synergy where we are better together," says Jaymie Hampson, VP of Dealer Operations at Holman Automotive.
Visitors and pass holders to Winter Park Resort are also eligible to receive Holman Premier Pricing, the most competitive member pricing only available to the Winter Park Resort family. For more information, please visit: https://bit.ly/2YzHLsu
ABOUT HOLMAN AUTOMOTIVE
Holman Automotive treats you and your family as if it were our family. Holman Automotive Group is a premier retailer of new and pre-owned Land Rover, Lexus, and Audi in Colorado. The Holman Colorado family of brands including Audi Flatirons, Kuni Lexus of Greenwood Village, and Land Rover Denver have been rooted in the Colorado and Front Range communities for 30 years. Our family of dealers live by a "customer first" philosophy dedicated to providing our guests with exceptional experiences and equally important, automobiles designed to help you pursue your lifestyle and adventures. Through our leaders and employees, as well as our company values, we continue to live out that tradition and are excited to share it with you and the Winter Park Resort family.
ABOUT WINTER PARK RESORT
Located just 67 miles from Denver, Winter Park Resort is home to Trestle Bike Park, featuring over 40 miles of gravity-fed downhill mountain biking with thousands of features designed for riders of all skill levels. Other summer activities include Colorado's longest Alpine Slide, scenic chairlift rides, climbing wall, 18-hole putting course, hiking, and a jam-packed events calendar! For information on summer events and activities, please visit http://www.winterparkresort.com.
ALTERRA MOUNTAIN COMPANY
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world's largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company's family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination's unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit http://www.alterramtnco.com.
SOURCE Holman Automotive
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