holoride CEO named a 2020 Rising Star by Automotive News Europe

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Nils Wollny, CEO and co-founder of in-vehicle extended reality (XR) startup, recognized for driving innovation in the European automotive industry in the Entrepreneur category

holoride
"I’m honored to receive this award, especially on behalf of all holoriders who push the boundaries of what’s possible. From the beginning, we’ve made it our goal to drive innovation in the auto industry by helping car manufacturers prioritize the passenger experience."

German startup holoride announced today its CEO and co-founder, Nils Wollny, was honored as a ‘Rising Star’ for 2020 by Automotive News Europe in the Entrepreneur category, an award which recognizes executives in the automotive industry who have driven change, fostered innovation and made courageous decisions.

In 2018, Nils and holoride co-founders Marcus Kuehne and Daniel Profendiner decided more needed to be done to turn transit time into valuable time. With this in mind, they created a revolutionary new media category for passengers by connecting extended reality (XR) content with data points from vehicles in real-time, transforming everyday journeys into hyper-immersive experiences.

Since then, holoride has become the leader of in-vehicle entertainment, being named the best of CES 2019 by TechCrunch and one of TIME Magazine’s 100 Best Inventions of 2019. The company was recently awarded a Grand Prix in the digital media category at the prestigious Art Directors Club (ADC) Awards in Germany.

“I’m honored to receive this award, especially on behalf of all holoriders who push the boundaries of what’s possible. From the beginning, we’ve made it our goal to drive innovation in the auto industry by helping car manufacturers prioritize the passenger experience,” says Nils Wollny, CEO and co-founder of holoride. “This year, we’re looking forward to working with more content studios, developers and mobility providers to not only offer entertainment, but explore educational, well-being, and productivity options as well. In our current climate, virtual reality content has numerous benefits for learning and productivity, and presents a key opportunity for the auto industry to support passengers in a meaningful way.”

holoride has already teamed up with leading car manufacturers and content creators to bring their vision to life, including Audi, Porsche and the Discovery Channel. In October 2019, they launched the first in-vehicle VR experience available to the public in partnership with Ford, REWIND and Universal Pictures called Bride of Frankenstein holoride. In recognition of their work on Bride of Frankenstein holoride, the partners were awarded the 2020 Auggie Award for best location-based entertainment which is considered the most recognized AR & VR awards show in the world.

In April 2020, holoride announced the formation of their strategic advisory board with major industry leaders and pioneers from tech, mobility and Hollywood to continue their endeavor in driving the future of in-vehicle entertainment.

Prior to co-founding holoride, Nils served as Head of Digital Business at Audi where he was responsible for digital services and platforms. He is passionate about mobility and media and was named one of the “40 under 40” high-potential managers by the renowned German publication “Automobilwoche” in 2018.

About Rising Stars:
Entering its 10th year, the Automotive News Europe Rising Star award honors automotive executives in middle and upper management in all disciplines, across Europe, together with the companies who are nurturing that future leadership talent.

About holoride:
German startup holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real-time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The entertainment-tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, who holds a minority interest in the startup. It was hailed “Best of CES” four times (Las Vegas, January 2019), recognized as one of the 100 Best Inventions of 2019 by TIME Magazine and is part of the global innovation platform “STARTUP AUTOBAHN powered by Plug and Play.”

For more information, please visit https://www.holoride.com/.

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