HomeSmart International Offers Universal Service and Virtual Education as a National Brand

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Leading real estate franchisor provides system-wide topical Zoom conferences to agents.

HomeSmart International

“Even as the real estate industry continues to change and evolve, the HomeSmart model has continued to work and succeed no matter where we take it,” said Ashley Bowers, president of HomeSmart International.

HomeSmart International, one of the original 100-percent-commission brokerage models in the nation, has further set itself apart by universally offering a consistent level of high-quality service to its agents and consumers across its nationwide network. The leading brand has built a brokerage model centralized on systems and technologies that are cost- and time-efficient, providing agents the resources to continue to thrive and build successful businesses, even in the wake of the COVID-19 pandemic.

Since the company’s beginning in 2000 as an independent brokerage based in Scottsdale, Arizona, HomeSmart International has rapidly expanded to a franchisor with 190 offices in 35 states and over 18,000 agents nationwide. The company credits much of its success to its core philosophy, which is to offer every agent the same service and resources regardless of their location, the size of their market or the number of transactions they close each year.

“Even as the real estate industry continues to change and evolve, the HomeSmart model has continued to work and succeed no matter where we take it,” said Ashley Bowers, president of HomeSmart International. “Every single agent who joins one of our franchises or corporate brokerages, and each consumer who hires a HomeSmart agent to buy or sell a property knows what to expect when working with HomeSmart. They can depend on the brand for unparalleled and unwavering support at every level, which is why I believe HomeSmart is dominating the industry.”

By operating under the HomeSmart International model, agents across the country get the same access to the support, technology, tools, and culture regardless of which franchise they are affiliated with. This means access to useful technologies such as the company’s exclusive RealSmart Agent transaction management software, Marketing Design Center and other proprietary tools and systems.

Additionally, HomeSmart offers system-wide webinar-based training classes and collaborative meetings. This week, the brand is launching its newest program, Smart Zooms. Smart Zooms are topical group meetings held virtually on Zoom, during which brokers and agents can meet together for a time of community and collaboration. Featured real estate professionals lead discussions on some of the most in-demand topics in our industry.

“What is so great about our use of virtual technology is that it allows us to bring agents together no matter where they are located for training and growth opportunities,” stated Chief Industry Officer Todd Sumney. “Agents from across the country can gather virtually to learn, collaborate and accelerate their businesses which is a truly unique offering with such a large network.”

A pillar of HomeSmart International’s model is service and support. The company prides itself on expert and responsive agent and broker support no matter where they are in their careers or where they are located.

Buyers and sellers can also expect consistent and quality agent service when working with an expert HomeSmart real estate professional. HomeSmart agents are equipped with the systems, tools, technology and affiliated business relationships needed to make buying or selling a home as simple and pain-free as possible for every client.

For more information on HomeSmart International, visit

About HomeSmart International:
Founded in 2000, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today's evolving real estate industry. Today, the brand has 190 offices in 35 states and more than 18,000 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit Follow HomeSmart International on Facebook at and on Twitter and Instagram @HomeSmartIntl.

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Holly Bentley
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