HomeSpotter launches automated ads promoting virtual tours and virtual open houses

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As COVID-19 disrupts the industry, the software company releases new ad features that empower agents to promote virtual service offerings

By promoting live stream virtual events or virtual tours online, a real estate agent can effectively reach their target audience even during this unprecedented time.

HomeSpotter, the leading software product suite for the real estate industry, today announced the launch of new digital ad types promoting virtual tours and virtual open houses. The release reinforces the company’s reputation as an agile technology leader that adapts to rapidly changing market conditions and customer expectations.

While virtual tours and virtual open houses have become integral for serving home buyer and seller clients during the coronavirus pandemic, many real estate search websites do not yet fully support and promote these offerings. The new virtual event ads, available from Boost by HomeSpotter, allow real estate professionals to advertise safe, remote viewing options for their listings across Facebook, Instagram and other leading websites.

“As consumers practice safe social distancing or observe stay-at-home orders, they are spending more time than ever on social media sites and news sites,” said Aaron Kardell, the founder and CEO of HomeSpotter. “By promoting live stream virtual events or virtual tours online, a real estate agent can effectively reach their target audience — and reinforce their reputation as the local market expert — even during this unprecedented time.”

Whether agents already have a virtual tour video they’d like to advertise, or they wish to promote an upcoming live stream virtual open house event, they can utilize the new Boost features to quickly advertise these remote service offerings.

Specifically, the new Boost ad features:
-Detect virtual tours and virtual open houses associated with a listing in a data feed
-Help agents effortlessly create and run both virtual open house and virtual tour ads
-Target local consumers online and capture virtual open house tour registrants
-Are compatible with Zoom, Facebook Live, YouTube and all major real estate virtual tour systems

The virtual event ads, which are enhanced with dedicated ad copy and image overlays, are available immediately for all Boost customers.

Gratitude and a look forward
For the team at HomeSpotter, the rapid development and deployment of these new features builds on its commitment to deliver strong in alignment with industry partners.

“As everyone across the real estate landscape — from larger brands and brokers, to teams and single agents — face uncertainty, the team at HomeSpotter has been working in overdrive to develop thoughtful and innovative solutions for our partners,” said Kardell. “It’s been gratifying to see how our deep client relationships help us align and adapt quickly to changing needs and norms. We encourage all real estate professionals, clients or not, to reach out if they have ideas on how we could better serve them, now or in the future.”

About HomeSpotter
HomeSpotter is the industry-leading software product suite for real estate agents, brokers, and MLS providers to build and strengthen customer relationships. Boost automates digital marketing at scale, enabling agents to expand their spheres and impress sellers. Connect gives buyers amazing branded search and agent collaboration tools to carry in their pocket. Spacio's intelligent open house solution streamlines outdated real estate processes and captures every opportunity.

HomeSpotter is headquartered in lovely Minneapolis, MN, with offices in Los Angeles, New York, and Vancouver.

Press Contact:
Dug Nichols, VP Marketing

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