Frost Brings More Than 15 Years of Brand Management Experience to the Role
BOULDER, Colo., June 7, 2022 /PRNewswire-PRWeb/ -- Hoplark, the trailblazing brewer of hop-forward non-alcoholic beverages, has strengthened its leadership team with the appointment of Betsy Frost as the new Chief Commercial Officer. With the rapid growth of Hoplark to date, Frost will be a true asset by leading her marketing and sales teams to bolster retail acceleration across the brand's product portfolio and implement a long-term growth vision for the young brand.
"I couldn't be more thrilled to bring my experience and passion for consumer packaged goods (CPG) businesses to Hoplark. Not only am I a fan of the remarkable products but am truly motivated by the entrepreneurial spirit of the brand, the product innovation, and the loyal customer base, many of whom have been a fan of Hoplark from the beginning. With the launch of the Hoplark 0.0 line this year, the time couldn't be better to strengthen our distribution, brand awareness, and retail presence so that Hoplark is everywhere customers shop," says Betsy Frost, new Chief Commercial Officer, Hoplark.
Frost brings with her more than 15 years of brand management and marketing experience in the CPG industry having formerly been CMO and President of DRY Soda Company, where she ran point on all growth initiatives for the company, including Sales, Marketing, eCommerce, and Innovation to bring consumers a bubbly beverage and help elevate social drinking for everyone. Prior to DRY Soda Company, Frost grew her marketing career at General Mills where she supported the company's extensive portfolio of consumer brands.
"I've known and admired Betsy for her success in the non-alcoholic beverage space. We love Betsy's passion for reinventing how people drink and see non-alcoholic drinks. She is always brainstorming ideas to give everyone something to connect with!," says Dean Eberhardt, co-founder and CEO of Hoplark. "Hoplark is running in full gear with product innovation, bi-monthly limited-edition releases, and expanding our retail channels. We couldn't be prouder to welcome Betsy along with her fresh energy and focus to the team."
In the last four years, since the first production of its tea in 2018, Hoplark has secured national distribution at Whole Foods for its HopTea line, grown to 60 employees, launched dozens of products including its bi-monthly limited releases, and has seen revenues jump 14 times since the start of the pandemic.
This news follows the launch of Hoplark's new beverage line Hoplark 0.0, the brand's first non-alcoholic craft brew with zero calories, zero alcohol, zero sugar, zero carbs, zero gluten, and zero added flavors of any kind. With two SKUs, Hoplark 0.0 Citra Hops and Hoplark 0.0 Really Really Hoppy, Hoplark's new line is the better way to N.A.
To stay up to date on all things Hoplark, follow the brand on Instagram and visit https://hoplark.com/.
About Hoplark:
Hoplark is the maker of innovative, non-alcoholic beverages craft brewed with simple, clean ingredients. Hoplark has a deep passion for bringing new flavor experiences to the market without compromise and pushing the boundaries of craft-brewed taste. Born and brewed in Boulder, CO, and launched at a local farmer's market, the core lineup consists of the newly launched Hoplark 0.0 and delicious sparkling HopTeas, Hoplark Sparkling Water, and limited edition hopped beverages that push the bounds on truly unique flavor experiences through real ingredients. Hoplark's products are non-alcoholic, non-GMO, vegan, gluten-free, and Whole30 approved.
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SOURCE Hoplark
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