Smith & Jones Releases Marketing Budget Planning White Paper

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Agency Publishes Article on How to Budget for Hospital Marketers

Healthcare marketing specialists, Smith & Jones, released today a new white paper titled Budget Planning for Hospital Marketing: How to put together a detailed, strategy-driven healthcare marketing budget.

This white paper, available for download at, outlines the agency’s tried and true process for developing a hospital marketing budget. Included in the report are tips to help healthcare marketers streamline their efforts as they go through the budgeting process in real time.

Smith & Jones stresses the need to create a budget backed by strategy. Some steps shared in the white paper are: reviewing business goals and analytics, prioritizing service line marketing campaigns, mapping out a marketing calendar, and maintaining the budget paper trail.

“Although, without fail, the marketing budget will continue to change and require tweaks throughout the year, it’s better to have a road map to ensure all marketing dollars are spent wisely,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “We hope this white paper helps healthcare organizations to refine their budgeting process, or introduce budgeting to those who have no clear strategy.”

Access this white paper and back issues at: Join our email list for notifications of future publications.

About Smith & Jones

Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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Caitlin Mooney

Mark Shipley
since: 07/2011
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