Hot Topic, the leading destination for music, entertainment, and pop culture merchandise, has entered into a multi-year partnership with Metrical to provide a suite of AI solutions to drive their portfolio of online properties including BoxLunch and Her Universe.
DANVILLE, Calif., Oct. 7, 2025 /PRNewswire-PRWeb/ -- Hot Topic, the leading destination for music, entertainment, and pop culture merchandise, has entered into a multi-year partnership with Metrical to provide a suite of AI solutions to drive their portfolio of online retail properties. In addition to Hot Topic, Metrical will also be deployed on sister sites BoxLunch and Her Universe.
A pioneer in adapting AI to ecommerce, Metrical elevates the customer's experience by tuning into their subtle intentions and providing them with what they want at the exact right time. This degree of marketing personalization increases conversions, builds loyalty and drives new revenue opportunities while reducing the frequency of promotional pricing.
"At Hot Topic, we pride ourselves on being the go-to destination for pop culture and music merchandise," said Nathan Liu, SVP Ecommerce/CRM at Hot Topic. "In addition to offering great products, we want to provide our one-of-a-kind fans with the best customer experience possible, and Metrical's AI continues to be instrumental in helping us achieve that."
"We've watched as Hot Topic has become a leader in the fast-moving fashion and music merchandise arena," said Zabe Agha, CEO and founder at Metrical. "They epitomize today's unpredictable, continuously evolving retail landscape which is precisely the type of environment where AI offers significant bottom-line advantages."
About Hot Topic
Hot Topic offers pop culture related apparel and accessories, music merchandise, and fashion apparel and accessories, at more than 600 stores and online athttps://www.hottopic.com. BoxLunch is a civic-minded specialty retailer offering a curated collection of licensed and non-licensed merchandise online at https://www.boxlunch.com plus brick-and-mortar locations. Her Universe creates stylish, fashion-forward merchandise for female pop culture fans.
About Metrical
Metrical's AI behavioral engagement solutions help ecommerce retailers deliver exceptional customer experiences while simultaneously driving loyalty, improved conversion rates, and new high-margin revenue without using cookies or Personal Identifiable Information (PII). Metrical is used by leading brands and retailers including DICK's Sporting Goods, Fossil Group, New York & Co. and others. For additional information, please visit us athttps://metric.al
Media Contact
Rameet Kohli, Metrical, 1 202-288-4991, [email protected], https://metric.al/
SOURCE Metrical
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