Hotel Technology in 2019: Starfleet Research Offers Roadmaps to Success

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Two definitive resources focused on helping hoteliers achieve success with next-generation hotel technology are now available for complimentary access.

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Starfleet Research, the leading provider of best practices IT research and recommendations for the hospitality industry, today announced the release of The 2019 Smart Decision Guide to Hotel Property Management Systems. The 40-page eBook, which is now available for complimentary access, provides a comprehensive roadmap for hotel technology success.

The publication marks the fifth edition of this popular Smart Decision Guide title, widely regarded as the industry's most authoritative and comprehensive resource for maximizing success with hotel property management systems and related hotel technologies.

Previous editions have been downloaded by thousands of senior hotel executives, general managers, revenue managers, IT directors and other decision makers seeking to upgrade their hotel technologies and have served as an invaluable resource. In fact, 92% of hotel executives rated last year's edition as "valuable" or "very valuable."

The 2019 edition is completely revised, updated and expanded from previous editions to highlight emerging market and guest behavioral trends and with a focus on recent developments in various areas of technology innovation, including ones related to mobility and personalization. Many of these advances are reflected in the expanded scope of capabilities previously handled either semi-manually or by standalone software programs.

The research is based on data collected from 257 qualified survey respondents. The content was independently produced, providing for unbiased, fact-based information. The underwriters of the new Smart Decision Guide are the following industry leaders: Infor Hospitality, Maestro, Oracle Hospitality, Sabre and SkyTouch Technology.

The 2019 Smart Decision Guide to Hotel Property Management Systems is available for complimentary download, courtesy of the underwriters, for a limited time only. It can be accessed here.

Starfleet Research today also announced the publication of a new groundbreaking study focused on how business intelligence tools and capabilities can help hoteliers drive significant improvements in various aspects of their operational and financial performance.

The eBook, Leveraging Business Intelligence to Improve Hotel Performance, is currently available for complimentary access.

The research findings were derived from online surveys conducted with more than 350 hotel executives and other industry practitioners. The practical guide contains a wealth of information about the latest BI technology innovations, how next-generation solutions are being utilized in the hotel industry, and best practices and expert recommendations for hoteliers to keep in mind as they embark on the journey to improve their business intelligence capabilities in their quest to drive continuous performance improvement.

Leveraging Business Intelligence to Improve Hotel Performance is available for complimentary access, courtesy of Rainmaker, for a limited time only.

About Starfleet Research

Smart Decision Guides and co-branded eBooks produced and distributed by Starfleet Research serve as definitive resources and required reading for making technology-related purchase decisions and maximizing the value of those investments. The content is independently produced, without editorial involvement from company underwriters, providing for unbiased, fact-based information and recommendations. Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets, including hospitality, retail and healthcare IT. To learn more, please visit


Alisha Levin
Marketing Manager

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Alisha Levin
Starfleet Media
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