HotelPlanner Announces Acquisition of Room 77

Share Article

This deal further strengthens the company’s position in the global online travel market

HotelPlanner, a leading online seller of group hotel bookings and individual hotel stays worldwide, today announced the acquisition of Room 77 (, a search engine based out of Culpeper, VA that finds highly competitive rates at more than 200,000 hotels around the world.

With a similar mission to help customers find the best hotel deals with the least amount of legwork, the acquisition of Room 77 expands HotelPlanner’s leadership position in the global online travel market. In 2018, HotelPlanner experienced an 40% increase in revenue growth and serviced over $10 billion in group hotel travel, totaling nearly 8% of the group marketplace. The acquisition of Room 77 is expected to help further accelerate the company’s growth by another 40% in 2019.

“Our acquisition of Room 77 is HotelPlanner’s biggest deal to date and follows a number of recent acquisitions that help further position our company as a leader in global group hotel bookings. This deal will significantly increase HotelPlanner’s bookings and revenues, allowing us to compete effectively by constantly innovating and driving a great user experience,” said Tim Hentschel, Co-Founder and CEO of HotelPlanner.

With one search, Room 77 allows customers to compare rates across hundreds of leading travel sites, including Expedia, Priceline, Orbitz,, and hotels directly, offering a wide selection of rates and availability to get the best deal. The site also has a large selection of private rates not published at other major travel sites, saving customers even more money.

“Similar to HotelPlanner, our mission at Room 77 has always been to save customers time and money when booking travel, and we believe we can further this mission within the larger HotelPlanner infrastructure. Together, we will continue to create an invaluable tool for our global community of travelers,” said Tom Underwood, CEO of Room 77.

About HotelPlanner:

HotelPlanner is the leading provider of online services in the global hotel marketplace, and an established resource for group event planners and hotel partners alike. Today, provides its travel technology expertise to over 5 million customers globally while servicing an estimated $10 billion in 2018.

The company’s robust technology and automated rate checkers provide customers with the guaranteed lowest available rates from a network of more than 100,000 quality hotel partners worldwide, making it easier and faster to book hotels for business meetings, conferences, weddings, conventions, family reunions, extended stays, tours, military reunions, church events, or any other group travels. With its new eRFP group booking system, “Book-in-Block” and licensing technologies, continues to advance the group booking process online for direct clients, market leading affiliates and hotel partners worldwide.

With a mission statement geared towards, “Bringing People Together,” HotelPlanner & are the global experts for hotel sourcing, providing direct clients and market leading affiliates with unmatched group and event discounted room rates plus localized service levels not available at other travel companies.

HotelPlanner’s Pro Sports Team clients most notably include, the Washington Redskins Professional Bowlers Association, and partnership with USA TODAY Sports Active Alliance. On an international scale, clients include, Clipper Round the World Yacht Race, European Professional Golfers (EuroPro), Triple Crown Sports, Matchroom Sport, Super League (Rugby), AFC Wimbledon, Euroleague Basketball, Millwall F.C., Hella Verona F.C., and Swansea F.C.

Customers can visit HotelPlanner online at, or on its mobile app, which provides users with the lowest, real-time hotel rates and availability, detailed hotel information and an easy booking tool right from the palm of their hand. They can also follow on Facebook, Instagram, Twitter, Google+, YouTube and its Everything’s Better Together blog.

Founded in 2002 by CEO Tim Hentschel and CIO John Prince, the company provides 24/7 customer service and has offices in London, England (European Headquarters), Hong Kong (Asian Headquarters), Amsterdam, West Palm Beach, FL (USA Headquarters), and Las Vegas, Nevada.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Courtney Dolan
+1 917.951.9027 Ext: 220
Email >
Follow >
since: 09/2010
Like >
Follow us on
Visit website