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How Award-Winning Design Elevates Products on Crowded Shelves


News provided by

Great Northern Instore

Sep 17, 2026, 11:25 ET

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In crowded retail aisles where shoppers make split-second decisions, high-impact free-standing floor displays are proving essential for product success—a strategy highlighted by Great Northern Instore's recent recognition of 13 prestigious OMA Awards.

DES PLAINES, Ill., Sept. 17, 2026 /PRNewswire-PRWeb/ -- Brands weighing which custom, free-standing floor display manufacturer can turn a crowded shelf into a stopping point have a fresh benchmark to consider. Des Plaines, Illinois-based Great Northern Instore earned 13 Outstanding Merchandising Achievement (OMA) Awards this year. The Shop! Marketplace Awards recognize achievement in merchandising design and retail display execution, making the recognition a strong indicator of Great Northern Instore's experience creating displays for competitive retail environments.

How Can Brands Identify a Reliable Floor Display Manufacturer?

Brands often seek services that create the best retail floor displays for crowded store shelves. Third-party recognition offers one of the clearest answers. Great Northern Instore's 13 OMA wins, one gold, six silver and five bronze, plus a Budget Award, span cosmetics, toy, beverage, office and seasonal categories.

Awards like these are typically judged on design execution and real-world retail impact, similar to the factors brands weigh when comparing manufacturers. Great Northern Instore is passionate about helping their customers succeed. Its unique designs helped create effective in-store strategies that lead to retail success. Brands return for repeat programs rather than one-off projects.

Great Northern Instore also uses recycled and recyclable corrugated components. Its engineers prioritize simplicity in assembly as well. As a result, store teams can quickly load and arrange a display.

Why Do Retail Floor Displays Matter on Crowded Store Shelves?

Retail floor displays earn their keep in the few seconds a shopper spends scanning an aisle, as more products compete for the same space. Great Northern Instore's design experts engineer custom floor displays that mix materials such as corrugated, wood, metal and plastic into a single unit. A metal frame adds durability. A touch of wood adds visual presence, and each display is built to a brand's own footprint.

The provider balances budget against shelf presence and might pair a metal frame with printed graphic panels rather than committing to full metal construction throughout. Pairing materials this way helps a product register during the brief window shoppers spend on shelf-level purchase decisions.

A display that echoes a product's own packaging colors or shapes can shorten that decision window even further. Thoughtful floor display design gives brands a stronger opportunity to attract attention and communicate a product's value during the shopper's decision making process.

About Great Northern Instore

Great Northern Instore is a retail display and packaging manufacturer headquartered in Des Plaines, Illinois, with sales, design and fulfillment partners nationwide. Its team of more than 60 structural designers manages projects internally, from concept through material sourcing and distribution. It has engineered temporary, semipermanent and permanent displays for nearly 60 years. Most recently, it added 13 new awards from this year's Shop! Marketplace OMA competition.

Media Contact

Shane Jones, WebFX, 1 (717) 928-0683, [email protected], https://www.greatnortherninstore.com/

SOURCE Great Northern Instore

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