Permanent retail displays can be designed to hold more products while maintaining a space-saving footprint. Great Northern Instore's Steel 2-Tier Merchandiser demonstrates how a durable, space-saving fixture can support more SKUs at retail.
DES PLAINES, Ill., Oct. 29, 2026 /PRNewswire-PRWeb/ -- Brands comparing permanent displays for retail stores tend to wonder how much product a fixture carries in the space it occupies. A permanent steel 2-Tier merchandiser that Great Northern Instore recently showcased for Dr. Squatch at Walmart addresses that question by doubling SKU assortment. The result demonstrates what one provider can deliver.
What Is the Average Lifespan of a Permanent Retail Display?
The lifespan of a permanent retail display spans years rather than weeks, which is why brands evaluating high-quality permanent retail displays look closely at how a fixture is built. Brands planning multiyear retail programs can evaluate construction, merchandising flexibility and assembly requirements when comparing permanent displays.
Great Northern Instore builds permanent displays with electronic, metal, wood and plastic components. It mixes them as a program requires, such as adding wood elements to a metal display or dressing one differently over its life with paper-based signs.
Great Northern Instore has over 60 years in the display and packaging business and handles design, manufacturing and distribution under one roof. A team of over 80 structural designers and engineers develops each custom program around the brand's vision. Simplicity is a priority at Great Northern Instore, where engineers develop designs that are easy to assemble and pack.
For brands comparing options, the Dr. Squatch fixture is one example of maximizing retail product within a compact footprint by doubling the total SKU count. The company also understands the display requirements of major chains.
How Does a Two-Tier Permanent Display Expand Assortment?
According to Great Northern Instore, a second tier carries the added assortment within a space-saving footprint. The Dr. Squatch fixture is a permanent retail display made at Great Northern Instore's Chicago facility with three main features:
- Shelf integrity: The two tiers are designed to support the intended product arrangement.
- Modular structure: The fixture can adapt to changing planogram footprints.
- Steel and wire construction: The materials are intended for multiyear retail use.
About Great Northern Instore
Great Northern Instore designs and manufactures custom retail displays, from permanent and semipermanent fixtures to corrugated programs. It provides turnkey service to brands selling through major chains.
Media Contact
Dan Sabanosh, Great Northern Instore, 1 (717) 928-0683, [email protected], https://www.greatnortherninstore.com/
SOURCE Great Northern Instore
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