NEW YORK, Feb. 21, 2019 /PRNewswire-PRWeb/ -- A consistent brand presentation across all platforms can increase revenue by up to 23 percent.
However, a brand has many visual and emotional components. Therefore, crafting a consistent identity can be difficult for businesses.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding agencies build unified brand identities across many channels. These strategies help growing companies capture consumers, increase awareness and recognition, and ultimately improve revenue.
The top 5 ways that branding agencies create a successful brand identity are:
1. Create A Brand Strategy
About one-third of consumers have a specific brand in mind when they begin shopping.
By creating a brand strategy before beginning the actual branding process, experts can pinpoint valuable audiences and ensure that the brand becomes recognizable and trustworthy to them. This will empower consumers to have that brand in mind when they set out to make a purchase.
Building a brand strategy includes tasks such as:
- Conducting market research
- Defining the target demographic
- Determining goals
- Writing the mission and core values of the brand
- Creating a brand book that outlines brand guidelines
- And more!
2. Design A Logo
Studies show that color improves brand recognition by up to 80 percent – and when coupled with a strategic logo, this visual moniker can be the key to brand visibility.
Thus, branding agencies often design a logo that aesthetically embodies a brand's products, services, mission and values early on in the branding process. Although a logo is not the only branding element, it is often the most highly-recognized.
Successful logos have a few key design qualities. They are often:
- Simple and scalable
- Modern yet timeless
- Responsive for all digital screen sizes
- Memorable and have strong brand relevance
3. Name The Brand, Products & Services
Although brains process visuals up to 60,000 times faster than words, every brand, product and service needs to be named in accordance with the overarching brand identity.
Successful brand or product names should be:
- Short or simple
- Related to the key mission of the brand
- Easy to pronounce
4. Brand The Website
Strong branding on multiple platforms can improve brand visibility by up to 4 times – but a website is perhaps the most important platform.
The best branding agencies take the time to properly brand professional websites. Well-branded sites typically have:
- The logo in the top-left corner of all web pages, which leads back to the homepage
- Large, easily readable font
- A consistent color scheme that matches other visual collateral
- Intuitive navigation
- Strategic landing pages that match brand goals
- And more!
5. Roll Out The Identity On Other Platforms
There are a near-infinite number of digital platforms and interfaces that businesses must brand in order to properly present themselves to their target audience.
Therefore, they must also roll out the brand on other channels, including:
- Social media
- Marketing campaigns
- Graphic and print designs
- Packaging designs
- Email newsletters
- Video marketing campaigns and commercials
- And more!
"Branding is perhaps the most important thing a growing business could do to achieve long-term success," says DesignRush Founder and Executive Director Gabriel Shaoolian. "You never know where consumers may see your brand or what emotional connections they could develop and when. Therefore, brands need to take the time to build a truly unified persona for their brand and distribute that on each and every possible medium."
DesignRush's Agency Listing section features the top local and global branding companies. Some of the top branding agencies from around the world include:
1. Art Fresh Inc.
Art Fresh is an award-winning full-service branding studio, focusing on marketing strategy, brand design, marketing communications, building brands and managing them effectively. They provide premium-quality creative design that includes logo design and corporate identity, print advertisements, label and packaging design, brochure design, responsive web design, and various other promotional services to help businesses capture a strong position in the market.
Visit Art Fresh online at https://www.art-fresh.ca/
Baldwin& is a full-service e-commerce agency with offices in Ghent, Belgium, and Cluj-Napoca, Romania. Brands that are looking for a professional partner to help them develop, design and promote their webshop can tell Baldwin& what they're after and the agency will make it happen, from A to Z.
Visit Baldwin& online at: http://www.baldwinand.com/
3. Brands to life
Brands to life® is a Melbourne-based branding agency working with local, national and international brands. Their branding, advertising, and digital thinking have launched brands, intensified engagement, gotten more bums on seats, achieved more clicks and bigger donations, increased awareness and boosted sales. They breathe new life into brands to create, refresh or re-position them. Brands to life finds simple truths and creates authentic brand stories and unique, memorable identities.
Visit Brands to life online at: https://www.brandstolife.com.au/
4. Bulldog Studio
Bulldog Studio has a team of graphic designers that develops print projects, branding and packaging projects. Their added value is tangible because they have direct feedback from their clients throughout every step of the process.
Visit Bulldog Studio online at: http://bulldogstudio.es/
Catchword is a dedicated brand name development firm that has been them industry-leading product, service and company names since 1998. Clients hire and rehire Catchword because they view naming not just as a creative exercise but as a critical component of brand value. Sure, they come up with cool names (some would say super cool), but not before Catchword has a profound understanding of each client's business and branding objectives.
Visit Catchword online at: https://catchwordbranding.com/
6. Cleverbird Creative
Cleverbird Creative is an 85+ time award-winning web design and digital branding firm based in Chicago. They create beautiful and effective websites for startups, Fortune 500 companies – and everyone in between. Cleverbird Creative marries performance and beauty, with most of their sites not only winning design awards but also seeing an increase in sales, leads, and traffic by an average of 450 percent.
Visit Cleverbird Creative online at: http://cleverbirds.com/
ElephantMark is a full-service website design and branding agency located in Lakewood Ranch, Florida. They build brands from the ground up by creating unique brand experiences and brand strategies. ElephantMark crafts unique brand strategies and helps small and large businesses alike to reach new audiences. A typical scope of work could include a brand audit, brand naming, brand identity design, a brand strategy manual, a website, signage design, advertising campaigns, and more.
Visit ElephantMark online at: https://www.elephantmark.com/
8. Erretres, The Strategic Design Company
Erretres, The Strategic Design Company, is a branding and digital consultancy firm based in Madrid and working internationally in Europe, America, and Asia. Their work is characterized by human-centered and technology-infused design solutions, as well as business innovation and strategy. They are specialists in the simplification of complex problems in order to create identities which bring value to brands and end users. Erretres teams up with their clients at all stages of the process, offering methods and solutions tailored to the particular needs of each project. They are unique, offering both branding and digital international expertise.
Visit Erretre, The Strategic Design Company, online at: http://www.erretres.com/
GKV is celebrating over 35 years of creating advertising, direct marketing, branding, digital and social media campaigns on behalf of their clients. GKV's success is rooted in their ability to create and execute breakthrough strategies for companies and organizations that are out-spent in their categories. GKV and its clients succeed by challenging the category status quo. On the clients' behalf, they have created advertising initiatives that have succeeded consistently in the marketplace and in industry award competitions by demonstrating thought leadership, emotional power, and confidence.
Visit GKV online at: https://gkv.com/
10. Jacob Tyler Brand & Digital Agency
Jacob Tyler Brand & Digital Agency is an integrated brand experience agency. They deliver creative experiences and marketing strategies that amplify each brand's reach, breed customer loyalty, and drive business growth. Everyone thinks they are innovative. Everyone thinks they offer solutions. But Jacob Tyler Brand & Digital Agency helps brands to kick clichés to the curb and focus on exactly what they want to solve for their specific audience — and after over 18 years in business, they're really great at it.
Visit Jacob Tyler Brand & Digital Agency online at: https://www.jacobtyler.com/
11. KRV Guru
KRV Guru is comprised of a young, energetic, creative and passionate "MARTECH" team who loves what they do and – most importantly – who they work for: Brands. They are known as passionate and crazy marketers in search of innovation. KRV Guru believes that "Marketing is Mathematics" and that they know the right formula to get an answer.
Visit KRV Guru online at: https://www.krvguru.com/
12. Launch Digital
Launch Digital is a creative design and marketing agency working with clients of all sizes and in all sectors. They understand that every brand and project has different values and audiences. Launch Digital has a very powerful in-house creative team with young, fresh designers led by strong marketing directors and management. Their talent and experience produce creativity that is capable of delivering impressive design work for all business types. Launch Digital looks at all of their client's entire marketing efforts, suggesting amendments and implementing changes with the goal of growing brands, products, services, and market share to give a great return on investment and ultimately increase profit for their clients.
Visit Launch Digital online at: https://www.launchscotland.com/
13. Massive Media Inc.
Massive Media is a branding and experience design agency for companies with ambition. They partner with solution-focused organizations to achieve clarity, effective messaging and the technologies needed to thrive in the wild. Whether the end product is a revised brand, a digital advertising campaign or a new website, Massive Media's approach centers on deep cultural insights, clear strategic direction and the power of human expression.
Visit Massive Media online at: https://engagemassive.com/
MESH exists to create connections and loyalty to brands. They are an independent award-winning creative and strategic agency with over 15 years of success. MESH works with clients ranging from Fortune 500 companies to startups, all of whom are ready to grow and transform their brand. MESH has proven expertise in brand building, strategic account leadership, advertising, creative services, public relations, and traditional and digital media. MESH has provided professional and creative solutions to clients in a wide variety of industries, including Visit Baton Rouge, Louisiana Workers' Compensation Corporation, Mississippi Aquarium, and more.
Visit MESH online at: https://www.meshbr.com/
15. Milestone Creative Ltd.
Milestone is an independent creative agency that builds close, long-term relationships with clients to grow stronger brands. They believe in the benefits of applying creativity to business. It's why Milestone started back in 1995 and it continues to be their driving force. From ownable branding to using digital channels more effectively, it's the creative spark that makes strategy come alive. They develop compelling propositions, competitive positioning, and memorable creatives to help brands make a deeper, lasting connection with customers. Milestone Creative enjoys working with a broad base of clients from both the B2B and B2C sectors. They can provide strategic brand consultancy, integrated marketing campaigns, packaging design, and more.
Visit Milestone Creative online at: https://www.milestonecreative.co.uk/
16. Murmur Creative
Murmur Creative is branding, packaging, and web agency that specializes in the food and beverage industries. Murmur's goal is always to elevate the businesses and organizations they work with and enrich communities through their work and their relationships. Murmur Creative loves working with like-minded organizations that believe in a holistic approach to branding and design. They are strategists. They are partners. And they are dreamers.
Visit Murmur Creative online at: https://murmurcreative.com/
Namestorm has been in the market of business naming consulting since 2005. They have advised startups, medium-sized companies, and well-known companies on their name search and helped them create or find their desired name. Namestorm specializes in naming. This means that they do not offer a wide range of services but are exclusively devoted to professional naming. However, they do branch out. For example, they founded NameRobot, a portal with many unique tools for do-it-yourself naming. With more innovations and cooperations in the field of naming, they continue to strengthen their leading position in their area of expertise.
Visit Namestorm online at: https://www.techliance.com/
Nuu is a hub for strategy, design, and innovation. Their people lead the charge — a team of strategic thinkers who conceptualize and create in combinations of design, code, culture and unique brand stories. Each of their clients has something to share. Nuu finds it and gives them what they need to tell the world.
Visit Nuu online at: https://nuu.co/
19. Percept Brand Design
Percept is a design agency in Sydney. They specialize in branding, packaging design, print communications, advertising, website, and digital design.
Visit Percept Brand Design online at: http://percept.com.au/
20. Slice Design
Based in London, UK, Slice Design is a branding and packaging design agency that has helped consumer brands grow and get noticed since 2004. They like to think of themselves as a challenger to the larger agencies. As the name suggests, Slice Design cuts through jargon with their flexible, no-nonsense approach and down-to-earth attitude. From their studio in London, Slice Design works for clients around the world, including big household names and small startups, challengers and leaders. Whether a big brand re-design or simple packaging update, Slice Design is proud to remain flexible, refreshingly honest and wholly independent.
Visit Slice Design online at: http://www.slicedesign.co.uk/
21. South Made
As digital marketing evolves, so does South Made. What started as a boutique web design firm has grown into the one-stop shop that is now South Made Marketing. Collectively, they have a background in business management, web design, graphic design, photography, creative writing, social media, sales and marketing. South Made builds brands digitally through marketing, web design, graphic design, branding, strategy, social media, SEO, pay-per-click advertising, videography, photography, consulting, and more.
Visit South Made online at: https://southmade.com/
22. Startling Brands
Startling Brands is an agency full of branding and marketing specialists that work globally with industry-leading, innovative, purposeful companies and institutions. They provide a full range of integrated strategy, brand consulting, creative, marketing and strategy development services to help their clients to create, grow and manage their brands.
Visit Startling Brands online at: http://www.startlingbrands.com/
23. Streng Agency
Streng Agency is not a typical advertising agency. For that matter, Streng is not a typical business. This is due in part to their approach to solving everyday problems as creatively as possible. That includes every decision they make. Streng Agency is contemporary and state-of-the-art in its office space as well as their approach to work. They have made it their ongoing practice to not only hire the best creative professionals that ensure experienced leadership but also individuals that are driven by finding new, provocative ways to change markets. Streng has been providing award-winning customer-generating marketing for over 30 years. During that time, they have developed a wide range of capabilities, specializing in advertising and marketing, strategy, branding, design, web development, digital marketing, and a totally integrated approach to all of these services and marketing tactics under one roof.
Visit Streng Agency online at: https://strengagency.com/
Tridimage is a leading 3D branding, graphic design and structural packaging agency in Latin America. Tridimage has creative headquarters in Buenos Aires and has account managers in Mexico, Ecuador, and Guatemala. Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the U.S., and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects. Tridimage's designs have won six Pentawards, three Vertex Awards, and even more accolades.
Visit Tridimage online at: https://www.tridimage.com/
Wegacha adheres to the saying "We get it." They understand that many brands and businesses have imaginations that run wild. And they know that a good business takes time to grow. Luckily, Wegacha is ready to help brands build great things. They are thinkers, dreamers, doers, storytellers and hackers with a cause that will guide clients through this new journey into the digital world.
Visit Wegacha online at: https://wegacha.com/
Brands can view the best branding firms by rates, expertise, experience, case studies, reviews and more on DesignRush. Users can easily filter to compare branding agencies and find the top branding experts to position their business for long-term success.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Branding Companies, Digital Agencies, Logo Design, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.
SOURCE Design Rush