Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

How the SAASTEPS Brand Story Brought me From Burnout to Belonging


News provided by

SAASTEPS

Sep 28, 2023, 12:00 ET

Share this article

Share toX

Share this article

Share toX

From Burnout to Belonging - The SAASTEPS Brand Story
From Burnout to Belonging - The SAASTEPS Brand Story

The story of the people behind tech start-up SAASTEPS, who are fostering a community-driven brand, and how they are helping their team find purpose and belonging.

BROOMFIELD, Colo., Sept. 28, 2023 /PRNewswire-PRWeb/ -- Every brand has a story that helps customers understand who they are and why their business exists. When I learned this fundamental marketing tenant in business school two decades ago, I could not have imagined that one brand story in particular would change my life.

LAYOFF, BURN OUT, AND OPPORTUNITY
In March of 2023, I had found myself laid off for the second time in my career. The first time, my career was in its infancy. This time around, things were a bit different – I had accumulated over 15 years of experience in the tech industry and a ton of burnout. "Jaded" was an understatement; the thought of being a faceless worker at another soulless tech company caused me visceral discomfort.

"I am proud to be at the helm of a brand that has retained its humanity and soul in the age of capitalism ... where a woman of color like myself is valued for my ideas and contributions instead of just the work that I can push out."

Post this

Several months into my job search and countless uninspired interviews later, I found myself at dinner with Rachel, an old college friend. I shared with Rachel and her husband Tim how unappealing "another tech job" felt, and my desire to be part of a community where I could make a tangible impact and use my skills to do good.

THE SAASTEPS STORY
Over the next hour, Rachel and Tim told me about a humble little company they had recently acquired called Kinetic Growth, which they rebranded as SAASTEPS (representing the way we help customers step into SaaS with ease). To be honest, I had very little interest in SaaS at the time, but the way in which they spoke about the product and the people inspired me in a way that I hadn't felt in years. They told me with earnest excitement how innovative the product was, and how it had the potential to disrupt the industry and help business owners grow and succeed in a multitude of ways (which I did not take lightly, as I knew Tim had experienced decades of success in the industry).

THE SAASTEPS FAMILY
Then they told me something that really got my attention; they had been trying to have a family for years, and when the opportunity to buy SAASTEPS came up, they were faced with a decision – allocate funds for IVF, or invest in SAASTEPS with the intention of looking into adoption once the company was up and running. Their belief in SAASTEPS made this difficult decision a bit easier and they knew they could create a family within the company until they could start their own. Rachel and Tim told me about their smart, supportive Brazilian co-founder Ron, who leads the Brazilian arm of the company, and how important it was for them to use their privilege to foster their international team members. Tim spoke with affection and pride about how working at SAASTEPS had enabled the Brazilian team members to learn English and improve their financial situations. I was touched by the way they spoke about their employees as people first and foremost, not just people who do the work. It became clear to me then that SAASTEPS could be the familial community that I was looking for.

YOU DON'T WORK FOR COMPANIES, YOU WORK FOR PEOPLE
So, here I am again back in tech, but I wouldn't call this "just another tech job". My first week in the role involved a mandatory viewing of the Disney movie Million Dollar Arm, the story of an underdog defeating incredible odds with the help of teamwork, talent, and perseverance (sound familiar?). I was excited to learn that the movie was based on the story of J.B. Bernstein, husband of our very own advisory board member Brenda Paauwe-Navori. Knowing we had the support of powerhouses like Brenda filled me with even more purpose around the SAASTEPS brand and my role in building our very own Million Dollar Dream.

It's been less than a year, but I have felt like part of the SAASTEPS family from day one. Rachel and Tim now speak about me and the work that I do for the company with the same pride and affection they used for the rest of the team during our dinner months ago. For the first time, I am working for a company that lives up to its values. I am proud to be at the helm of a brand that has retained its humanity and soul in the age of capitalism, a brand where we routinely think about how we can help our customers succeed, where our CEO lights up with child-like excitement with each new client success story, where a woman of color like myself is valued for my ideas and contributions instead of just the work that I can push out. We're still a startup, and that comes with its own challenges, but it's meaningful work that keeps me inspired daily. My challenge now as Director of Brand is to convey our brand story to all of you in a way that resonates. Keep an eye out for a lot more from us, coming very soon.

Media Contact

Dana Jung, SAASTEPS, (650) 759-0508, [email protected], www.saasteps.com

Twitter

SOURCE SAASTEPS

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.