NEW YORK, Feb. 7, 2019 /PRNewswire-PRWeb/ -- Mobile phone usage has surpassed desktop usage, with Americans spending more than three hours each day on their mobile devices, but only 2.2 hours each day on desktop computers or laptops. This data shows the reliance consumers place on their mobile devices.
However, despite the ever-growing shift towards mobile everything, upwards of 60 percent of apps that have been created have never been downloaded.
Plus, 57 percent of apps that are downloaded are deleted within 30 days or less.
Therefore, it's clear that brands must formulate stronger strategies to foster higher app download rates and ensure that mobile apps are not deleted quickly.
DesignRush.com, an agency directory and ranking site, determined the top tips to help brands increase mobile app downloads effectively and ensure that those apps remain on a consumer's mobile device for a long period of time.
The 3 leading best practices to increase app downloads include:
1. Encourage Existing Consumers To Refer Your App To Relevant Users
The Nielsen's Global Trust in Advertising Survey found that users trust personal recommendations from people they know or authentic user reviews more than any form of advertising.
Therefore, by cultivating many reviews from various consumers and encouraging existing users to refer your app to their family and friends, you'll mitigate the need for expensive advertising but still reach untapped audiences relevant to your business.
To increase the number of valuable mobile app reviews you receive in the Apple App Store, Google Play and other mobile app stores, incorporate strategic tactics such as:
- Ask users who have had a positive experience if they want to leave a review through an automatic notification.
- Request reviews on social media channels.
- Don't delete negative feedback – it will make reviews look fake, and users will not trust them.
- Embrace all feedback, respond to applicable reviews and find solutions for issues that users bring to a brand's attention through reviews. Many negative reviews can be rectified this way, and brands can then create a happy customer.
To encourage existing users to refer your app to people they know, try:
- Gamifying the experience by unlocking features through in-app referrals.
- Creating an app referral program that rewards consumers who refer the platform.
- Utilizing push notifications to encourage referrals.
- Promoting app referrals on other channels, such as websites, mobile sites, and social media platforms.
- Designing an on-brand and visually appealing app referral message, using icons, relevant imagery and friendly language.
2. Optimize Your Mobile App Within Each App Store
Much like search engine optimization helps websites rank higher in search engine listings, mobile apps should be properly optimized to rank highly in app store listings. This will help brands automatically target their demographic and enable consumers to better discover and, thus, download an app.
Mobile apps that are posted on any app store should undergo App Store Optimization (ASO) with the help of a dedicated and experienced mobile app agency. When an app is posted online to download, it should include strategically crafted information such as:
- Targeted keywords
- Mobile app description
For example, apps that have their keyword in the title of the app rank more than 10 percent higher than those that do not.
In addition, the following factors influence app store rankings, meaning brands and partner app development agencies should pay special attention to them:
- Ratings and reviews
- App name
- Thumbnail icon
- And more!
3. Track And Analyze Mobile App Performance, Then Optimize Accordingly
Encouraging users to download a mobile app is only part of the battle. Afterward, brands need to ensure that their app works properly and provides a strong user experience to ensure that consumers continue using the app regularly.
Brands should work with a reliable app design and development company to create an app that, first and foremost, works well and solves some sort of user problem. They should take special care to make certain the mobile app is:
- Easy to navigate
- Does not crash
- Provides helpful information or services
Then, brands should track their app's:
- Time spent in the app
- Most frequented pages
- Least popular sections of the app
- Download and uninstall rates
- Retention rates
- Conversion rates, if applicable
- And more!
When brands understand how an app is performing, they can better optimize it to create an even more positive user experience, helpful features, effective functionalities and more – all of which will help to increase downloads.
"Increasing mobile app downloads isn't a one-size-fits-all approach," says DesignRush Founder and Executive Director Gabriel Shaoolian. "There are a lot of factors users are looking at when they decide to search for an app, download one, and make the choice to continually use it. Therefore, brands need to work with top-rated app development agencies to ensure their platform has all of those qualities and is constantly being improved upon to provide the best experience possible."
DesignRush's Agency Listing section features the top local and global mobile app design and development companies. Some of the top mobile app development agencies from around the world include:
1. Sneakers Agency
Sneakers Agency is a full-service digital product development agency focused on helping brands launch and grow their businesses. Their core branding, product, and marketing services help brands at every stage of their journey not only survive but thrive. Sneakers Agency has been trusted by 50+ brands since 2014 from start-ups to enterprises to non-profits and partner agencies. They are located in Soho, NYC.
Visit Sneakers Agency at: https://sneakersagency.com/
Seamgen designs and develops best-in-class web and mobile applications for clients, from growing startups to the largest enterprises. They are an industry-leading mobile and digital agency on the forefront of technology—their team specializes in full-stack development and they are experts in user experience design, web, and mobile applications. Seamgen works with brands from many different industries, including healthcare, hospitality, and automotive. When a client partners with Seamgen, they get to know the clients' business and customers, and intimately craft custom software solutions that provide cutting edge experiences and produce value for each brand's customers and business.
Visit Seamgen at: https://www.seamgen.com/
3. Techuz InfoWeb
Founded in 2013, Techuz is a software development company based in India, the USA and Singapore. The company of 60+ professional designers and developers is fueled by the motto "to deliver nothing less than best and create value for their clients' business." With this philosophy and by using cutting-edge technology, they have helped 60+ start-ups and enterprises to achieve their business goals. Their purview of expertise ranges from mobile app to web development and all the industry-leading technologies under the sun.
Visit Techuz InfoWeb at: https://www.techuz.com/
4. AppIt Ventures
AppIt Ventures was established in 2012, and over the past 6 years has developed over 350 apps for clients, ranging from local startups to Fortune 500 companies. Since AppIt's conception, they have earned recognition from their clients, the press, and the community for being a world-class organization, delivering high-quality applications and having a customer-focused process. With an eye toward the future, AppIt Ventures has opened offices in Denver, London, and Hyderabad. Their strategically placed global locations have given them the opportunity to serve clients with condensed project timelines. This allows AppIt to work around-the-clock in order to deliver applications quickly without sacrificing quality.
Visit Appit Ventures at: https://appitventures.com/
5. Blue Label Labs
Blue Label Labs is a 64-person digital product development agency headquartered in NYC, with offices in Seattle and San Francisco. Over at the past six years, they have designed, developed and marketed over 250 digital products. Blue Label Labs is one of the largest and most experienced product creation agencies in the world. Their clients range from startups and entrepreneurs to small businesses and large enterprises. They guide their clients through the process and make sure to treat every engagement as the creation of a business, not just the product. Blue Label Labs' services include design, customer testing, development, marketing/PR and post-launch maintenance.
Visit Blue Label Labs at: https://www.bluelabellabs.com/
Creative27 is a high-caliber app agency located in the heart of Los Angeles. They have been the leader behind some of the most successful apps, many of which have brought awards to Creative27, from WMA, A http://www.RDS, MUSE Creative Awards, The Webby Awards, Communication Design Awards and many more. Creative27 prides itself on having the best designers and developers in the app industry. Creative27 aims to turn the digital landscape into a playground, creating an exciting way to reach and wow their customers.
Visit Creative27 at: https://creative27.com/
7. Dogtown Media
Dogtown Media creates impactful mobile apps that solve real-world problems. They harness the transformational power of creative technology to make a positive impact, using the latest developments in the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning, Augmented Reality (AR)/Virtual Reality (VR) and more. Focused on dynamic design and disruptive development, Dogtown Media delivers innovative iOS, Android, and web-based mobile app solutions to VC-funded startups and enterprises including Google, Citi, and Red Bull. The company has been included on Inc. Magazine's 5000 List of America's Fastest Growing Private Companies for two years in a row. To date, Dogtown has created over 200 mobile apps across multiple industries, including healthcare, finance, and robotics.
Visit Dogtown Media at: https://www.dogtownmedia.com/
Dreamr develops software, builds marketing campaigns and launches businesses. Technology has the power to inspire and enrich lives in a positive and meaningful way – and Dreamr's mission is to create the most innovative and thought-provoking products in the world. Each client's project is their canvas. Based in the heart of Manchester, they design and develop mobile applications for iOS and Android, providing solutions for all types of business.
Visit Dreamr at: https://dreamr.uk/
9. Eight Bit Studios
Eight Bit Studios specializes in mashing up research, design, and code in playful and savvy ways. Their nimble and diligent guild of developers, project managers, QA engineers, visual designers, and user experience designers work together to shape the digital products and services people love to use every day.
Visit Eight Bit Studios at: https://eightbitstudios.com/
Factory designs and develops native mobile and web applications that people can't stop talking about! Factory's tools include unique Android and iOS application, fresh technologies, responsive web app development, brand-new designs, and the highest level of professionalism and client support.
Visit Factory at: https://www.factory.hr/
Five is a mobile design and development agency building award-winning digital products that generate returns on investment for their clients. Major brands trust Five with their core mobile products and strategies, including Rosetta Stone, Marriott International, Crestron, AccuWeather, Penguin Random House, Napster, and Choice Hotels.
Visit Five at: https://five.agency/
12. Hakuna Matata Solutions PVT LTD
Hakuna Matata is a leading digital transformation solutions provider with services across mobile, web, IoT, cloud, and analytics. They focus on making mobility a game changer for businesses and consumers. Hakuna Matata is passionate about creating apps that look great, engage the user and deliver tangible ROI. Their clients include some of the most respected business houses, exciting start-ups, as well as global enterprises. Hakuna Matata's apps are being used by more than 25 million customers across the world.
Visit Hakuna Matata Solutions at: https://www.hakunamatata.in/
13. Imperium Apps GmbH
Imperium Apps is an innovative app development company based in Berlin, Germany.
They are focused on iOS, Android, Alexa, wearables and TV apps. They are passionate about the latest technologies and have a proven track for developing complex and critical iOS apps that have been featured by Apple worldwide.
Visit Imeprium Apps at: https://imperiumapps.com/
Intelivita is a leading digital transformation company based in Leeds, UK. Intelivita provides concept-driven interactive and scalable software development solutions for businesses to streamline the work process and improve customer engagement. They are experts in creating effective and innovative enterprise mobile applications, eCommerce solutions, augmented reality, virtual reality, mixed reality, web applications, and 2D/3D mobile games.
Visit Intelivita at: https://www.intelivita.co.uk/
Mobikasa is a New York-based mobile, tablet and web design and development company. They offer custom web and app development services to worldwide customers. Mobikasa is certified by Apple, Google, Microsoft, Shopify, Magento and many more. Mobikasa provides your business with expert insights and experience across a wide range of marketing channels. Their top-notch developers and engineers design and create innovative web app solutions that engage the target audience and generate traffic, leading to increased revenues. Mobikasa offers Android and iOS app development, WordPress web design, Magento web development, Shopify website design, Ruby on Rails web development, eCommerce website design and much more.
Visit Mobikasa at: https://www.mobikasa.com/
16. Monstar Lab
Monstar Lab is one of the top digital product development firms, with 23 offices in 13 countries. Monstar Lab builds innovative digital products with mobile apps, web applications, and IoT products for their clients, such as Pokémon, UOB, Sony and many startups.
Visit Monstar Labs at: https://monstar-lab.com/
17. Punchkick Interactive
Punchkick is digital innovation for the world's brightest brands. They build custom platforms and everything that supports them, including user research and business intelligence. Punchkirk Interactive specializes in mobile apps, web experiences, user experience design, and business analytics. Punchkick Interactive exists to put their clients at the forefront of the digital future and keep them there. Punchkirk Interactive helps brand marketers connect with their communities through powerful, enterprise-level digital experiences. They keep brands competitive in today's mobile landscape by integrating lean UX design, user research and testing, and strong mobile strategy into the agile development process. Over the course of a decade, Punchkirk Interactive has created mobile strategies, apps, and responsive sites that provide end users with the experiences they've come to demand.
Visit Punchkick Interactive at: https://www.punchkick.com/
Reinvently is a mobile strategy, design, and app development agency. Harnessing the power of their unique mobile product delivery methodology and expertise in user-focused design, machine learning and AI, Reinvently aims to make your mobile product stand out.
Visit Reinvently at: https://reinvently.com/
19. Synergo Group
The Synergo Group is a Canadian mobile and web app development agency with offices in Canada, U.K., USA, Romania, Germany, Saudi Arabia, Brazil, Mongolia and South Africa. Their main development center is located in Romania. The Synergo Group provides full-service, end-to-end technology solutions for mobile and web platforms.
Visit The Synergo Group at: https://www.synergogroup.net/
20. The Distance Agency Ltd
The Distance is a team of digital natives, specifically focused on developing cutting-edge, disruptive apps for start-ups or mobile/digital transformation solutions for national and global enterprises. The Distance's developers are platform-focused experts in Apple iOS, Google Android and Facebook React Native. Supported by their own bespoke backend-as-a-service (BaaS) called The Core, they are perfectly positioned to deliver an end-to-end mobile solution.
Visit The Distance at: https://thedistance.co.uk/
21. Two Words
Two Words is a solutions engineering company, formed by merging two diverse tech companies -- binarywebworks.com and goldenmace.com. Using technology, they aim to enthuse organizations in branding, automation, and efficiency. Two Words works with artists, businesses, multinational organizations, start-ups, visionaries and beyond.
Visit Two Words at: http://twowords.io/
22. Unified Infotech Inc.
Unified Infotech is a global technology consulting and services company working with enterprises, small businesses, and startups to improve their efficiency through digital innovation. Unified Infotech believes that the growth of any business is directly proportional to the success of the client, and that success can only be achieved by discovering new possibilities and maintaining constant innovation.
Visit Unified Infotech Inc at: https://www.unifiedinfotech.net/
Urteam's core foundation is to provide their clients with a premium-level service that is more akin to an in-house project rather than using a third-party web development agency. They are contracted by their clients for their experience and expertise. However, to ensure projects exceed all expectations, urteam works with their clients collaboratively as one team. This consultancy style service ensures that, together as a team, urteam delivers total satisfaction.
Visit urteam at: https://www.urteam.uk/
24. Wave Digital
Wave Digital is a Melbourne-based iPhone app, Android app and web app development agency. Wave Digital's local design and development team creates quality custom apps, delivered efficiently with reliable technology and flawless design. Their aim is to build mobile and web apps that make lives better.
Visit Wave Digital at: https://wavedigital.com.au/
25. Wezom Mobile Company
Visit Wezom Mobile Company at: https://wezom.mobi/
Brands can view the best app development firms by pricing, portfolios, case studies, reviews, leadership and more on DesignRush. Users can easily filter to compare mobile app agencies and find the best app developers that will create a successful platform and increase mobile app downloads effectively.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Mobile App Development Firms, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.
SOURCE Design Rush