How 5 Emerging Tech Brands Use Digital Marketing to Grow Customer Base -- Digital Silk Reveals

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By 2021, businesses will spend as much as 75% of their total marketing budget on digital channels and strategies. Digital Silk identified five examples of young tech brands that have successfully used digital marketing to grow their customer base.

By 2021, businesses will spend as much as 75% of their total marketing budget on digital channels and strategies.

According to Digital Silk, a global digital agency, B2B and B2C tech brands are some of the best positioned to reap the benefits of digital marketing as they are native to the digital space and this is one of the most cost-effective methods of growing their customer base.

To help technology companies reach more customers, Digital Silk identified five examples of young tech brands that have successfully used digital marketing strategies to grow brand awareness and user base:

1. Canva

Sydney-headquartered Canva is an online graphic design platform with the perspective that great design can and should be more accessible.

Canva’s mix of highly focused influencer strategy, friendly and intimate approach to social media, and native product placement in high-value blog content – among other strategies - has resulted in 10 million users in just five years.

The company is currently valued at USD 3.2 billion.

2. GetYourGuide

GetYourGuide, a Berlin-based bookings and travel platform, connects their user base with tours, attractions, classes, niche offerings and other immersive experiences.

GetYourGuide’s customers are mainly the travel-savvy “city tripper” that consumes a mix of media and often come to them via Google or airline partnerships, which guides the company’s digital marketing strategy.

Strategic partnerships, storytelling and high-value blog, PR and visually compelling social media are some of the reasons why GetYourGuide has well over 15 million active users and a valuation of USD 1.78 billion.

3. Gladly

San Francisco-based Gladly is a platform that helps businesses provide highly personalized customer experiences, enabling seamless communication across channels.

Gladly’s content emphasizes the company’s key trait of meeting customers everywhere – on relevant social media channels, email, chat, voice search and in-app chat.

The company invests heavily in content including podcasts, webinars, demos, reports, guides and blog insights.

Gladly has managed to raise over USD 113 million in four funding rounds so far, and some sources value the company at over USD 1 billion.

4. iOFFICE

Houston’s iOFFICE produces complex, highly-customizable products and applications to B2B partners that include space management tools, visitor tracking, desk reservations and conference apps, among others.

iOFFICE's visually engaging website hosts extensive content highlighting value, such as a demo video of the product and active blog with email updates.

The company invests in educating their prospects on their offering via ebooks, webinars, slides and graphics, videos, demos and podcasts created with expert input.

iOFFICE serves over 70,000 users daily.

5. Wistia

Wistia is a video software firm that helps B2B tech companies generate their brand affinity and communicate with their prospects, leads and customers on a more personal level.

Wistia has a tone of playfulness in its digital marketing tactics.

As a brand oriented towards the creation of compelling business videos, video marketing is the main digital marketing tactic for Wistia itself. They use video effectively on owned channels as well as social media, including Facebook and LinkedIn.

The company has over 50,000 customers.
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As the digital environment evolves, tech businesses are integrating new marketing strategies that leverage digital channels and grow their customer base.

Digital Silk is a team of experts dedicated to helping brands capitalize on the latest trends in digital marketing such as content marketing, social media marketing, PPC and more.
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About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Emma Debeljak
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