How Brands Can Find the Right Fonts – Plus, the Top Branding Companies, According to DesignRush

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An MIT study found that when readers find fonts unappealing, it reflects negatively on their emotional response to the content itself. DesignRush outlined why fonts matter for brands, how to find one that fits the brand and the top branding companies with typography expertise.

An MIT study found that when readers find fonts unappealing, it reflects negatively on their emotional response to the content itself.

DesignRush, a B2B marketplace connecting brands with agencies, outlined the reasons brand typography matters, how companies can select a fitting font and the best branding companies with typography expertise.

The reasons brand typography matters are:

1. It gives the brand a meaning by conveying values and tones similarly to colors
2. It defines the way people experience the brand
3. It changes users’ perception and builds brand recognition

The steps needed to find the right fonts for a brand are:

1. Define the brand’s personality
2. Understand the personality of every typeface
3. Choose a typeface that is a match for the brand’s personality
4. Make sure the fonts meet the requirements of being flexible, contrasting and legible
5. Think about budget and licensing

The top branding companies are:

1. Bcbrandesign – bcbrandesign.com
Expertise: Branding, Logo Design, Graphic & Print Design and more

2. Birch River Design Group – birchriverdg.com
Expertise: Logo Design, Branding, Graphic & Print Design and more

3. Brand You Creative Agency – brandyou.ie
Expertise: Branding, Logo Design, Marketing and more

4. Brenton Way – brentonway.com
Expertise: Digital Marketing, Public Relations, Website Design and more

5. Dos Mundos Creative – dosmundoscreative.com
Expertise: Creative Services, Package Design, Digital Marketing and more

6. Leo9 Studio – leo9studio.com
Expertise: Branding, Creative Services, Website Design and more

7. Loka Design Co – loka.co
Expertise: Logo Design, Graphic & Print Design, Package Design and more

8. LW Design – lebenswerkmexico.com
Expertise: Branding, Logo Design, Graphic & Print Design and more

9. North Star HQ – northstarhq.com
Expertise: Web Design, Ad Services, Digital Marketing and more

10. PH3 Agency + Brewery – ph3.us
Expertise: Branding, Graphic & Print Design, Creative Services and more

11. Puur – puurcreative.com
Expertise: Branding, Logo Design, Graphic & Print Design and more

12. White Rabbit – whiterabbit.nz
Expertise: Branding, Graphic & Print Design, Creative Services and more

Brands can explore the top branding companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

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Immy Ransom
@designrushmag
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