How Changing Data Privacy Laws Affect Retail Consumer Trust

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Data governance consultant explains how the changing landscape of data privacy regulations can result in increased consumer trust—in a new article from Messaging Architects

Changing Data Privacy Laws
With consumers more aware and educated to the data privacy issues and more states jumping on the privacy regulation bandwagon, the stakes are high.

Messaging Architects, an eMazzanti Technologies Company and data governance consultant, explains how what consumers and retailers both want, transparent data access and control, builds consumer trust. The informative article first briefly reviews the effect of data privacy laws on retailers.

The author then presents the proposed data privacy law guiding principles from the Retail Industry Leaders Association (RILA). He also discusses the balance between privacy and customer experience. He concludes by advocating that merchants and regulators work together to provide transparent data access and control.

“With consumers more aware and educated to the data privacy issues and more states jumping on the privacy regulation bandwagon, the stakes are high,” stated Greg Smith, Vice President of Services Delivery at Messaging Architects.

Below are a few excerpts from the article, “Changing Data Privacy Laws and Retail Consumer Trust.

Finding the Privacy/Customer Experience Middle Ground

“As always, retailers seek to gain and maintain a competitive edge. So, merchants who work with their payment service providers (PSPs) and industry partners to achieve compliance must also consider the customer experience to remain competitive. Their success depends on customers having the best possible omni-channel experience.”

“Providing that integrated experience across platforms and locations requires lots of data. How much of that data remains accessible to retailers will greatly affect the customer experience. So, it’s a tradeoff.”

Transparent Data Access and Control

“Today’s consumers expect seamless experiences yet are wary of providing the data required to create them. Perhaps this is due to perceived and real data security threats. Hopefully, greater access and control over their data will enable retailers to maintain the data access they require.”

“What privacy rules state lawmakers will adopt is uncertain. But what consumers and retailers seek—transparent data access and control—is clear. Thus, merchants and regulators must work together to provide it. In the process of doing so, both groups’ interests remain protected and consumer trust grows.”

Retail Technology and Data Privacy Experts

With decades of data privacy law and retail technology experience, Messaging Architects, an eMazzanti Technologies company, occupies the unique position of being qualified to assist retailers with both. Count on eMazzanti’s compliance and technology experts for help with important data governance and retail technology initiatives.

Look for eMazzanti Technologies at the NRF2021 Virtual Retail’s Big Show!

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About Messaging Architects

Messaging Architects specializes in effectively managing and securing an organization’s most precious asset, its information. With over 20 years of information management and technology consulting experience, the Messaging Architects team has provided corporations, educational intuitions, health care facilities and nonprofits with methodologies, procedures and technology to keep their data organized, compliant and secure.

About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support.

eMazzanti has made the Inc. 5000 list 9X, is a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year and 5X WatchGuard Partner of the Year! Contact: 1-866-362-9926, or Twitter: @emazzanti Facebook:

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Kent Sorensen
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