How CPG Brands Can Succeed in a Changing Retail Industry, Upcoming Webinar Hosted by Xtalks

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In this free webinar, the featured speaker will discuss how logistics can help separate a brand from its competitors and what transportation data demonstrates about meeting on-time standards. Attendees will learn how specialization is critical for retail success and what it takes to align production, warehousing and logistics functions to meet the demands of today’s retail customers.

To compete with e-commerce solutions, retailers have further tightened their delivery compliance programs. Stores require brands to deliver products on time and quickly look elsewhere if an organization cannot.

Landing new retail shelf space is a big win for consumer packaged goods (CPG) brands, but often it is just the start of the job. Keeping a product there takes work. Manufacturers must maintain retailer relationships to ensure their product stays in-store, which can be a challenging task without a supply chain optimized for timely delivery. Retail exposure has always been critical to CPG brands, but its importance has only increased in the face of new consumption realities.

Competition for shelf space is stiff as new consumer products hit the market at record speed. To compete with e-commerce solutions, retailers have further tightened their delivery compliance programs. Stores require brands to deliver products on time and quickly look elsewhere if an organization cannot.

Compounding the situation further, new purchasing patterns driven by COVID-19 have again pressured retailers to shift their approaches to commerce. By and large, big box stores have reduced SKU counts to increase supply chain efficiency, which helps to keep up with adjusted buying habits. That means fewer products on the shelf, raising the stakes even further for food and beverage brands trying to keep their coveted space.

Join the President and Co-Founder of Zipline Logistics, Andrew Lynch, in a live webinar on Monday, March 22, 2021 at 2pm EDT to hear practical examples that show how CPG manufacturers can build agile supply chains tailored to meet the ever-competitive modern marketplace.

For more information, or to register for this event, visit How CPG Brands Can Succeed in a Changing Retail Industry.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

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Sydney Perelmutter
Xtalks
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