How Fragrant Jewels Pivoted Their Business Plan To Give Back To Front Line Workers

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The Los Angeles Based Body Care & Fragrance Brand Launched A New Hand Sanitizer Spray That For every one Ounce Purchased, One Ounce Is Donated To The Front Line Workers

Fragrant Jewels Donates Hand Sanitizer To Los Angeles Heroes.

“Fragrant Jewels has always been a customer-driven company. Our 1 for 1 program helps us achieve these objectives by matching every ounce purchased with one ounce donated.” -Keyla Torres, Co-Founder and VP of Product Development.

When starting a new business, most leaders develop a one-year, five-year, and ten-year strategic plan. Most business owners are aware that economic factors can throw a curve to this; however, a global pandemic is not something that anyone planned for this year.

Fragrant Jewels, a Los Angeles based body care and fragrance brand, has been creating unique bath bombs and candles with a collectible piece of jewelry plus a code for your chance to win a $10,000 ring since 2014. At the start of the Coronavirus outbreak, the team immediately shifted their focus to create a new product that people need now, but at the core, implemented a “One For Me, One For Them” give back goal.

The company’s business model combines for-profit Body Care & Fragrance with philanthropic initiative. It's their mission to promote experiential self-care and when customers purchase an ounce of Fragrant Jewel’s Hand Sanitizer Spray, the brand donates another ounce to the heroes on the front lines of fighting COVID-19.

As of May 1, 2020, the brand has donated 23,388 ounces to various organizations across Los Angeles County including police, firefighters, nurses, doctors, and other front line workers. A standard bathtub is 5,400 ounces so to put this number into perspective, that’s enough to fill almost four and a half bathtubs with hand sanitizer.

“Fragrant Jewels has always been a customer-driven company. Faced with the pandemic we asked, what would be most helpful to our customers and how can we give back to the first responders in our communities? Our 1 for 1 program helps us achieve these objectives by matching every ounce purchased with one ounce donated. It gives us great pride to partner with our customers to pay it forward to those working to keep us safe and healthy.” -Keyla Torres, Co-Founder and VP of Product Development.

The brand’s donation recipients including the Los Angeles County Department of Health Services as well as the community Clinic Association of Los Angeles County, or CCALAC, which has more than 60 Community Clinic member organizations serving poor, underserved, and uninsured residents throughout Los Angeles County.

Fragrant Jewels Hand Sanitizer Spray is made in the U.S.A. from a 75% alcohol base and in accordance with FDA and CDC guidelines for alcohol percentage in hand sanitizer. With three spring scents available, one spray from the 2-ounce bottle eliminates harmful germs as you enjoy refreshing aromas of French lavender, sugared orange & citrus peel, and eucalyptus peppermint.

The team at Fragrant Jewels plans to expand its donations over time across California and the rest of the United States. Promoting health and happiness goes a long way right now. Fragrant Jewels Sanitizing Spray allows customers to look out for the well-being of everyone, so we can stay healthy and connected.

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Geena Mahler
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