How to Build a Performance Media Strategy Focused on Outcomes Webinar to Be Hosted by Script to Screen Co-Founder Ken Kerry and Havas Edge VP Nicky DeLaSalle

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Ken Kerry and Nicky DeLaSalle to Discuss How to Best Focus Your Media Efforts

This webinar will show participants how to carefully choose and focus on what media strategy will bring you optimal results. Your product or service deserves the most carefully researched and developed media plan possible.

In the latest in a series of “Thought Leader Thursday” webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen, its Co-Founder, and Executive Creative Director Ken Kerry will join with Havas Edge VP Nicky DeLaSalle to discuss How to Build a Performance Media Strategy Focused on Outcomes.

The complimentary webinar will be held Thursday, November 18, 2020, at 10:00 a.m. PT/ 1:00 p.m. ET and can be accessed here: https://www.scripttoscreen.com/performance-media-strategy
The webinar will answer the following questions:

  • What are the best practices in the development of a media strategy?
  • How to focus your media efforts.
  • How does a DTC campaign work differently from a standard media campaign?
  • Where would a DTC campaign air?
  • What results should you be looking for in your media?

Kerry said: “This webinar will show participants how to carefully choose and focus on what media strategy will bring you optimal results. Your product or service deserves the most carefully researched and developed media plan possible.”

Kerry serves as Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, President.

Nicky cut her teeth in International Performance Marketing UK spending the first few years of her career marketing US brands internationally. Sixteen years ago, she traveled across “the pond” to expand her skills in the international market. Nicky’s role within Edge is introducing clients to our robust, integrated suite of Performance Marketing channels.
Nicky brings 18 years of Performance Marketing experience and has a robust understanding of the world of advertising from online and offline media to fulfillment, to customer service and not forgetting international distribution.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated DRTV Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Bare Escentuals, Beachbody, Blink, Bose, Comcast, Conair, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Nugenix, Nutrisystem, Omaha Steaks, Pfizer, philosophy, SharkNinja, Tria Beauty, Wahl, are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns. For more information about Script to Screen, visit https://www.scripttoscreen.com

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Frank Tortorici
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