How to Keep Your Business Thriving During the Coronavirus Pandemic

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Email marketing strategy experts and an environmentally-driven email marketing agency from California, CodeCrew is offering tips on how to drive ROI during the CoVid-19 pandemic through strategic implementation, intensive testing, and best-in-class designs.

“If you don’t have a loyalty program, I can’t think of a better time to develop one. There are at least 50 - if not more - different things you can do to build a loyalty program. Reach out to us for brainstorming ideas!” - Alexandra Marin, CodeCrew

Business owners around the globe are struggling to adapt, prepare and adjust for the biggest health and economic crisis the world has seen in possibly over 100 years. Businesses need to adapt - here’s how:

Change your approach - different positioning is adamant.
With public concerns being high in each brand’s mind, and with everybody being terrified not to alienate customers by staying open, brands need to position themselves correctly and pivot where necessary.

“Positioning is key. Where there’s positivity, there’s opportunity.” - Alexandra Marin, Co-founder - CodeCrew

Be More Present Now Than Ever
With so much more free time on consumer's hands during this pandemic, people are trying to find new and ingenious ways to fight boredom, the stress of our times. Be out there. Businesses need to engage their following, grow their following, and most importantly - rally their following.

Look for Alternative Strategic Solutions
Long-term CodeCrew client, Final Co, was getting ready to launch a new travel product this year when the crisis struck. Quickly realizing that travel-focused accessories would be in low demand, given the current travel restrictions, they pivoted fast and saw great success with their new product - FinalWipe.

“As the world changed around us the team sought to move forward with an innovative solution that was relevant and create FinalWipe, an item that we believed would make lives better.” - Emma Rose Cohen, Final.Co

Gift Cards for All
“Birthdays, anniversaries, and holidays still exist, pandemic or not. Gain cash flows during this down time and keep customers happily engaged. Gift cards are the perfect way to keep profits coming in, while still being able to serve customers once the pandemic is over.” - Alexandra Marin, Co-founder - CodeCrew

Loyalty email program
“If you don’t have a loyalty program, I can’t think of a better time to develop one. There are at least 50 - if not more - different things you can do to build a loyalty program and see higher retention rates during these hard times.” - Alexandra Marin, Co-founder - CodeCrew

About CodeCrew
Based in Oakland California, CodeCrew is a full-service email marketing agency that provides strategy, design, content and implementation. From workflows and triggers based on client lifecycle management to advanced segmentation and reporting, CodeCrew guarantees an increased ROI for clients within the contract. 1% For The Planet partners and genuinely kind human beings, they’re welcoming you on their website, CodeCrew.us.

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Code Crew

Alexandra Marin
@CodeCrewUS
since: 10/2018
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How to keep your business thriving during the Coronavirus pandemic