How To Optimize Content For Search Intent, According to Digital Silk

Share Article

User intent is one of Google's key ranking factors. Digital Silk outlined the basics of optimization for each search intent type to help brands create content that aligns with what users search.

Google ranks content according to users’ search intent - among other factors.

Digital Silk, a global digital agency, outlines the basics of user search intent optimization to help brands develop content that meets their audiences’ needs.

The four basic types of search intent are:

1. Informational

Users with informational intent are looking to learn.

To match this type of intent, brands should optimize pages, usually blogs, for “what is” and “how-to” questions. They should use full queries in their headings, page titles and meta descriptions.

2. Navigational

Users with navigational search intent are looking for a particular website or web page.

To match navigational intent, brands should have landing pages for their products and services. They shouldn’t forget to use their product, services and brand names in their headers, title tags and meta descriptions of those pages.

3. Transactional

Users with transactional search intent are looking to buy a product or a service.

To optimize for transactional intent, brands should create an eCommerce page or content that facilitates the transaction, such as contact and physical location. Best performing transaction pages have a clean design, compelling and valuable visual content, eye-catching CTAs and strong copy.

4. Commercial or Investigational

Users with commercial search intent are comparing their options before committing to a purchase.

Brands can match commercial user intent by displaying testimonials, reviews and comparison charts on their website to streamline the decision-making process.

Brands that optimize for search intent are better positioned to meet their audiences’ needs and increase ranking on search engines.

About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Maja Dukadinovska
Visit website