How women at KloudPortal are helping fellow women entrepreneurs

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There is a light in the tunnel for women entrepreneurs struggling to sail through the hard times. KloudPortal has helped women by giving a new dimension to their business.


The hard times that challenged the world recently have taken a heavy toll on the lives of many. Unfortunately, new businesses that emerged a few years ago faced a drastic downfall even before they reached the break-even point. The infection that spread across the globe caused people to resort to isolation in their homes, with all business activities coming to a halt. Most of the major economies across the world have seen a downfall in their GDP.
But every cloud has a silver lining, as the saying goes.

On a positive note, the quarantine season witnessed a spike in online transactions than ever before due to the imposition of the nation-wide lockdown. Businesses that moved ahead in building customer reach through their digital presence have successfully sustained the financial crisis during this period. Not everyone has realized the importance of this crucial step, and the ones that did were wise to avail of the services of digital marketing agencies that expertized in this field.

KloudPortal Technology Solutions, the best online marketing agency, has proved to be a one-stop solution to many entrepreneurs to highlight their digital availability.

The case study of Rumi ascertains this fact.
It was a decade ago when Rumi, a bold, enthusiastic woman in her mid-twenties, with an impeccable sense of fashion, established a boutique. The entrepreneurship demanded her to invest more than all the savings she could compile from petty jobs through her college days. Her bold step was contrary to the means of livelihood chosen by the rest of her family members who preferred salaried jobs, leaving Rumi with no experienced guidance available. Yet, she knew that one needs guts to do something different, and that brought her a decade of valuable experience in business dynamics. It was in the past two years that she started making profit upon returns on her total investment.

But the scenario changed drastically with the global spread of a contagious virus that brought her business to a standstill. Her financial condition deteriorated when the expenses, including rental space for the store, house maintenance, salary of the employees, and utility bills far surpassed her meager income in critical times. Helpless at the incessant summons of haunting debtors, she sat alone engrossed in her thoughts, when she heard a knock at the door.

She got up, fearing yet another call for bill payment, but to her pleasant surprise, it was Natasha, her best friend. Natasha was posted as an SEO Content Writer at KloudPortal and visited Rumi to share her happiness with her. Rumi heartily congratulated her but was puzzled at the fact that there could be job opportunities available while most people have run out of work in the face of the global crisis.

Upon being inquired, Natasha explained to Rumi that KloudPortal is a digital marketing company that provides web designing, Search Engine Optimization (SEO), and a host of other services for various businesses that are looking forward to setting up an e-commerce platform. It helps business heads to extend their customer database beyond local boundaries and capture leads on a massive scale.

Another specialty of KloudPortal is that it is a woman-owned, women-run business, helping women sell more through their digital marketing strategies. It is all about women helping other women.

This awareness showed Rumi a solution to her struggle, for which she thanked her friend. Rumi approached the CEO of KloudPortal, a self-driven woman with a clear strategy in mind, to set up an e-commerce site for her boutique and to enhance its visibility to a far-spread customer network through search engine optimization. Shortly after, Rumi cleared all her bills and debts and embarked upon the acquisition of financial assets.

It is how KloudPortal has been helping women in e-commerce sail through the hard times, by generating leads through digital means. Women are always found to be passionate and never give up. During the age when social distancing became a necessity, more women were seen starting their e-commerce businesses and helping reach their audience with the best products and services. Right from fashion, pets, personalized products, women intimacies, we got women everywhere.

Establishing a solid framework of a vast customer database is the ultimate strategic goal of every business, which KloudPortal Technology Solutions can bring to possibility.

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Prashanthi Kolluru
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since: 12/2019
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