HudlHealth Tackles Lousy Communication For Healthcare Professionals, Patients and Caregivers

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HudlHealth, Inc. launches business operations and acquires Seratis, an award-winning platform for secure mobile messaging and care team transparency

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As the Healthcare Unified Digital Lifeline (HUDL), HudlHealth offers professionals, patients and caregivers cross-device, real-time communication solutions

HudlHealth will make it as easy for care teams to securely text each other about a patient, as it is for them to text their friends about where to meet for dinner.

HudlHealth, Inc., a patient-centric healthcare communication platform and solutions provider, announced today that it has acquired the award-winning Seratis healthcare technology platform for secure messaging and care team transparency. With this acquisition, HudlHealth unveils its business operations and launches a breakthrough, cloud-based platform to serve as the Healthcare Unified Digital Lifeline (HUDL) by offering professionals, patients and caregivers cross-device, real-time communication solutions. Also launched today is the HudlHealth website at

“Essential to the evolution of the healthcare industry is a unified system of patient-centric digital communication and by expanding upon the exceptional work of the Seratis team to pioneer hospital care team communication and transparency, we intend to scale the platform across the entire healthcare ecosystem,” said Robert J. Burg, Founder and CEO of HudlHealth, Inc. “Although a number of secure messaging apps broadly serve businesses and consumers today, HudlHealth’s purpose is singularly healthcare focused. Because we believe digital communication that is truly open, collaborative and dynamic will unlock the human compassion and caring at the heart of healthcare, the HudlHealth platform will be transformational for the industry.”

The healthcare system today is unhealthy and plagued by the worsening problems of lousy communication and disconnected care teams.

  • Approximately $150 Billion in total annual costs can be directly attributed to inefficient communication throughout the U.S. healthcare system (1)
  • 8 out of 10 doctors already use their smartphones for work, but not for rapid, secure communication with their colleagues (2)
  • 44 Million U.S. adults are non-professional home caregivers and tasked with trying to coordinate healthcare services on behalf of loved ones (3)
  • 83 Million millennials are entering the healthcare ecosystem with app-savvy expectations (4)

Outdated modes of communication currently relied upon by healthcare professionals, like pagers, fax machines and landlines, make even the simplest daily tasks clumsy and cumbersome. The impact on professionals, patients and caregivers is staggering. For employers, health plans and government, poor communication is a major impediment to addressing the runaway costs of healthcare in the U.S. For hospital systems and physician groups, whose financial reality is changing with the dawn of health reform, it’s now time to embrace 21st Century solutions to solve these problems.

“How mind-boggling that in our app-friendly world, our best and brightest medical teams are forced to rely on last-century communication methods that cause chaos, confusion, uncertainty, and ultimately, exasperation and burnout,” said Burg. “HudlHealth will make it as easy for care teams to securely text each other about a patient, as it is for them to text their friends about where to meet for dinner.”

Built upon the HudlHealth platform, MyHudlHealth™ Solutions are designed to serve as an industry-wide unifier that will tear down the walls currently hindering open and immediate communication across and between healthcare organizations, professionals, patients and caregivers. HudlHealth offers MyHudl applications for specific groups within the healthcare industry—MyHudl for Hospitals, MyHudl for Medical Groups, MyHudl for ACOs, MyHudl for Health Plans and MyHudl for Patients. Like the overall HudlHealth platform, the MyHudl applications will serve as the Healthcare Unified Digital Lifeline. Powerful features of MyHudl applications include:

  • “Dynamic Huddles” for spontaneous, as-needed care team communication
  • “Huddle Hand-Offs” for accurate and complete information sharing and transfer
  • “Always On, Always Secure Access" to care team conversations and patient information

MyHudl applications keep everyone on the same page, enhance workflow, reduce wasted time and improve system operations and patient outcomes.

Seratis was co-founded in 2013 by CEO, Divya Dhar, M.D. and CTO, Lane Rettig. Seratis was a graduate of the Philadelphia-based DreamIt Health Program. Receiving recognition from technology innovation organizations, Seratis was honored in 2013 with a top prize at The Verizon Powerful Answers Award, a multi-million dollar challenge that encourages entrepreneurs to provide powerful solutions for the social issues of our day.

“The Seratis platform resulted from my own residency experience and my frustration with the antiquated communication systems that caused serious delays,” said Divya Dhar, M.D. and Co-Founder of Seratis. “I’m thrilled the HudlHealth team shares our original vision of intuitive, secure and seamless healthcare collaboration and that their enhancements to the platform and solutions will see this mission through.”

About HudlHealth
HudlHealth is a patient-centric communication platform that connects care teams instantly, easily and securely. Serving as the Healthcare Unified Digital Lifeline (HUDL), HudlHealth centralizes and standardizes patient and care team collaboration and communication with interoperable solutions for all participants across the healthcare ecosystem. MyHudlHealth™ Solutions for Hospitals, Medical Groups, Accountable Care Organizations, Health Plans and Patients provide a powerful digital strategy that saves time, money and lives.

Copyright © 2016 HudlHealth, Inc. MyHudlHealth and Seratis are trademarks of HudlHealth, Inc.

(1) Thomson Reuters, “Waste In The U.S. Healthcare System Pegged At $700 Billion In Report From Thomson Reuters,” Press release, October 26, 2009
(2) Kantar Media, Sources & Interactions Study, March 2015
(3) National Alliance for Caregiving and AARP, Caregiving in the U.S. 2015
(4) Census Bureau Reports, Millennials Outnumber Baby Boomers and Are Far More Diverse, June 2015

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