Hydra Studios Raises $3.8M to Set a New Industry Standard for Health and Wellness Spaces

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NYC Flagship Set to Open January 2021

Hydra Studios, a network of elevated wellness studios for the modern workforce and the first-of-its-kind self-care destination with COVID-19 considerations built into its DNA, today announced a $3.8M seed capital round from investors Slow Ventures, Company Ventures, Courtside Ventures, CityRock Venture Partners, Hatzimemos/Libby, and Fifth Wall. The funding supports Hydra Studios’ first flagship studio, future network expansion, and key hires.

Founded by former Goldman Sachs colleagues Marie Kloor and Dan Nielsen, the concept for Hydra Studios was inspired by Kloor’s use of the firm’s upscale gym locker room as a “second home base, a hub between my work, social, and fitness lives.” Recognizing that access to these types of amenities were generally limited to employees of large companies, she saw an opportunity to create a new platform for a broader client base.

Just as construction was set to begin, the pandemic hit.

“We immediately needed to rethink and redesign our studio and its operations, pivoting from creating a communal experience to a more private one,” said Hydra Studios co-founder Marie Kloor, who serves as the company’s CEO.

The flagship now features private suites outfitted with HEPA air filters where clients can exercise, meditate, or simply recharge; the space itself features a newly upgraded ventilation system and antimicrobial surfaces.

Said Kloor, “We believe this is the ideal solution for personal fitness, wellness, and rejuvenation.”

“Moving forward, we hope to become an integral part of companies’ back-to-office plans,” said Dan Nielsen, co-founder and the company’s COO, “as well as provide commercial real estate the capability to transform and monetize under-utilized spaces with premium wellness experiences.”

In June 2019, Hydra Studios opened its first private studio in NYC at Convene’s 530 Fifth Avenue location, and later that year entered into an agreement with Silverstein Properties to open its flagship on the ground floor of 120 Wall Street, joining the real estate company’s roster of amenity concepts for its tenants and the surrounding Lower Manhattan community.

For more information on Hydra Studios please visit https://hydranewyork.com.

About Hydra Studios
Hydra Studios is a network of elevated wellness studios for the modern workforce designed and operated with COVID-19 considerations built into its DNA. Seamlessly combining the highest standards of luxury and cleanliness, the premiere self-care destination provides clients private suites which can be reserved for fitness — including Peloton, MIRROR workout system, TRX, mats and weights — meditation, or simply a quiet place to recharge. Well-appointed locker rooms feature rainfall showers, steam rooms, infrared sauna, vanity stations, and highly coveted products from brand partners including Brooklinen, Verb, Blind Barber, Malin + Goetz and Seed. The studio’s experiential retail area offers a selection of predominantly sustainable products from female-founded companies. For those who prefer to continue working out at home, a vast library of on-demand custom classes led by renowned world-class trainers are available for streaming.

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Courtney Forrest
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