IBM Watson AI Links with The Wealth Advisor to Yield Big Gains for Ad Partners in 2019
How IBM Watson Artificial Intelligence and TheWealthAdvisor.Com will transform direct response marketing for better engagement and return on advertising investment
SANTA MONICA, Calif., Sept. 26, 2018 /PRNewswire-PRWeb/ -- Currently in beta, launching in January of 2019, The Wealth Advisor will integrate the IBM Watson API to strategically benefit our advertising partners.
Watson is one of the leading artificial intelligence platforms in existence today, and will greatly enhance our lead generation programs.
The Wealth Advisor's high engagement levels with our targeted audience of advisors allows us to use vast amounts of historical data including: prospect's education, universities attended, Finra/SEC data, social media posts, Wealth Advisor site usage, location, needs, goals, and more.
We then leverage Watson's natural language cognitive processing and self-learning capabilities to match leads/prospects data with advertisers parameters in real time.
The result is a potential new client that is not only highly targeted—but essentially 99% pre-sold.
SOURCE The Wealth Advisor
Share this article