Idaho Falls Web Company Experiences Transition

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Manwaring Web Solutions Rebrands As They Relocate

Manwaring Web Solutions' new building
“At our roots, we are a development company. Our in-house development capabilities are a competitive advantage that helps us differentiate ourselves from our competitors. I love that our new logo acknowledges that key attribute of our business.” - Jarom Manwaring

With a recent move from downtown Idaho Falls, Manwaring Web Solutions (MWS) implemented a rebrand in coordination with their physical address change. MWS’s new office is located at 545 W 19th St, near the intersection of 19th and Rollandet.

After renting office space in the Earl Building, on the corner of Park Ave and B St in downtown Idaho Falls for seven years, Jarom Manwaring, the owner of MWS, was ready to find a permanent location. This marks MWS’s 4th move since leasing a small executive suite at Taylor’s Crossing in 2007. With each move, MWS sought additional room to grow. The new location includes over 3,500 square feet of office space and a nearly 5,000 square foot attached shop which they plan to utilize as a photography and video production studio. Jarom Manwaring is purchasing the building from Matt Voigt of M. Voigt Construction, Inc. who built and occupied the building.

The location change also prompted a rebranding, featuring a new logo and domain name. MWS moved its website from manwaringweb.com to mws.dev. The new logo highlights the new domain name and introduces a “//” design element. The “//” element is used to designate URLs or website addresses and is also used to create comments when writing in C# and JavaScript, two programming languages used by MWS’s developers. The new domain name uses the relatively new .dev TLD which is a secure domain reserved for developers and technology.

Jarom Manwaring said, “At our roots, we are a development company. Our in-house development capabilities are a competitive advantage that helps us differentiate ourselves from our competitors. I love that our new logo acknowledges that key attribute of our business.”

MWS’s in-house designer of almost six years and creator of the new logo, Kyle Richards, said, “This new design has introduced the “//” as a new branding element that we never had before. It's simple but richly meaningful design elements like this that help us create brand continuity, from the web to print materials and any other deliverables that are client-facing.”

Web design and development is a constantly evolving industry, with this rebrand, MWS demonstrates that they are ready to tackle new challenges. Although a rebrand risks losing brand recognition, MWS believes that the new domain and logo well represent the company and their future.

If you have further questions or if you are interested in any of MWS’s services, please contact them by email through sales@mws.dev or by phone at (208) 419-0051.

Manwaring Web Solutions, Inc. is a web design, development, and digital marketing company located in Idaho Falls, Idaho. They help clients all over the country create and market user-friendly websites to better promote their products and services.

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Jarom Manwaring, Owner & Principal
Manwaring Web Solutions
+1 208-419-0051 Ext: 1
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@manwaringweb
since: 05/2009
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