LOS ANGELES, Sept. 17, 2018 /PRNewswire-PRWeb/ -- Identifi, a brand and media management studio of original programming in sports and entertainment, today announced Dante Simpson has been named as the Chief Marketing Officer. In this new role, Simpson will be leading the Company's overall brand partnerships and activation strategy, as well as new business development.
Identifi is breaking the mold in sports media and entertainment with its new model as a "Management Studio" for athletes, entertainers and brands. The company is fresh off a hugely successful debut of its original series, "Next Level: Behind Baker" (http://www.behindbaker.com) and feature on Fox titled "All the Way Up: Baker Mayfield" (https://www.fox.com/all-the-way-up-baker-mayfield/). Team Identifi is now reloading with great new programs in production with top NBA Draft pick, Trae Young, and NFL Offensive Player of the Year, Todd Gurley.
"Dante will play a huge role in aligning Identifi with brands, agencies and new partners to bring audiences the highest quality content," said Identifi Co-CEO Aaron West. "Our independence is key to being content creators, and Dante's rich experience in the ad agency world is a perfect match for our vision. He is elevating Identifi to capture a rapidly expanding market and consumer appetite for the style of content we deliver."
Simpson joins Identifi from DSA Media Group based in New York, where Dante has spent 20 years specializing in brand building, media and talent relations, brand partnership and business development. Previously, he served as Global Vice President for both The Gucci Group and Sony BMG Music & Entertainment.
"I saw what Identifi has become and accomplished in such a short amount of time and recognized so many ways to leverage their strengths and business model in the agency world. The combination of a studio with the ability to create and produce exceptional programming with brands and global events will become a new force," said Simpson.
Through his career, Dante has managed over $500 million in ad agency spend and has also led the first Gaming/eSports-centric ad agency (acquired by Amazon). He holds a bachelor's degree in Marketing and Finance from Ohio State University and a Masters in Entrepreneurship & Innovation from New York University.
About Identifi
Identifi is an innovative media company that has coined the moniker, "Management Studio". We have a new blueprint to build and nurture brands from all perspectives - from corporate brands to personal brands by harnessing the power of captivating content. Identifi brings the expertise and resources to develop, finance, produce, distribute and monetize creative original programming in a partnership philosophy. Identifi collaborates with top talent and rightsholders across the spectrum to control their own narratives and navigate valuable media opportunities.
Learn more at http://teamidentifi.com/
FOR INQUIRIES:
Media – Amanda Doss, [email protected]
Marketing & Partnerships – Dante Simpson, [email protected]
SOURCE Identifi
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