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identity Pet Nutrition, a leader in human-grade pet nutrition announces the hire of Jason Petercheff as Director of National Sales


News provided by

Identity Pet Nutrition

Oct 11, 2022, 09:00 ET

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Jason Petercheff with his wife Darci, who is currently studying for her Doctor of Veterinary Medicine (DVM), and their dog Scout
Jason Petercheff with his wife Darci, who is currently studying for her Doctor of Veterinary Medicine (DVM), and their dog Scout

identity Pet Nutrition, a Littleton, CO based manufacturer of luxury human-grade wet foods for dogs & cats is excited to announce Jason Petercheff has been hired as National Sales Director.

LITTLETON, Colo., Oct. 11, 2022 /PRNewswire-PRWeb/ -- identity Pet Nutrition, a Littleton, CO based manufacturer of luxury human-grade wet foods for dogs & cats is excited to announce Jason Petercheff has been hired as National Sales Director.

Following 3.5 years of rapid growth and the launch of 32 new products, the company continues to scale for continued acceleration in the neighborhood pet specialty channel.

“Jason is a well-respected, talented, unique and personable sales professional. His accomplishments speak for themselves. He demands accountability and expects results, while ensuring retailers have the tools necessary to succeed,” says Jeremy J. Petersen, Founder, President & CEO of identity

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Jason brings several years of experience in the pet food industry, previously working for 9+ years at Vital Essentials, a leader in raw pet nutrition and Pet Food Experts, a leading pet food distributor.

"Jason is a well-respected, talented, unique and personable sales professional. His accomplishments speak for themselves. He demands accountability and expects results, while ensuring retailers have the tools necessary to succeed. He has an unfounded passion for seeing small businesses thrive. We searched far and wide for the right person to fill this position and knew he was the perfect fit 2 minutes into our initial conversation," says Jeremy J. Petersen, Founder, President & CEO of identity. "His day to day experience at retail, combined with his growth mindset & business acumen made him the perfect fit for identity."

Jason brings tremendous sales management experience and a passion for companion animal health to identity. He looks forward to helping independent pet retailers across the United States.

He will be directly responsible for revenue generation within brick and mortar pet stores nationwide.

Retailers who have questions or want to learn more about identity's unique portfolio of products should contact the company at [email protected] or 833-720-7387.

Media Contact

Jeremy J. Petersen, Identity Pet Nutrition, 1 833-720-7387, [email protected]

SOURCE Identity Pet Nutrition

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