Identity and Access Management Software Users Feel Vendors Put Their Interests First, SoftwareReviews Report

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Symantec Identity GA, Microsoft Identity Manager, and HID DigitalPersona named champions in 2020 Emotional Footprint Awards.

The Emotional Footprint Diamond plots software vendors in identity and access management according to authentic user reviews

The Emotional Footprint Diamond plots software vendors in identity and access management according to authentic user reviews

Key takeaways from the identity access management software category highlight that vendors will do well with their customers if they put clients’ interests first, while helping them to innovate.

SoftwareReviews announces its 2020 Identity and Access Management Emotional Footprint Award winners, as determined by software users, who feel that five software vendors in the space have provided them with exceptional customer experiences. According to users’ answers to questions focused on satisfaction, which have been crafted by seasoned IT industry analysts at Info-Tech Research Group, the vendor champions are:

  • Symantec Identity GA
  • Microsoft Identity Manager
  • HID DigitalPersona

The Emotional Footprint Awards are showcased in a report of software reviews focused on vendor relationships with software users from the customer’s point of view. Key takeaways from the identity access management software category highlight that vendors will do well with their customers if they put clients’ interests first, while helping them to innovate.

Symantec Identity GA, with an emotional footprint score of +82, won first-place status with users, having earned top product in many areas and highest scores for transparency, trustworthiness, integrity, effectiveness and reliability. Microsoft Identity Manager, with an emotional footprint score of +76, did consistently well across the board, taking top product for demonstrating respect and a caring attitude toward software users. HID DigitalPersona, with an emotional footprint score of +75, also did consistently well with software users, earning top product for putting clients’ interests first.

About the Emotional Footprint Diamond and Emotional Footprint Awards:
The Emotional Footprint Diamond illustrates the customer experience with software vendors, showing a complex relationship spanning procurement, implementation, service and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software users’ point of view. The data published in the Emotional Footprint Diamond is collected from real end users through authentic software review surveys and meticulously verified for veracity. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory.

Vendors with top user scores receive the Emotional Footprint Award. The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

About SoftwareReviews:
SoftwareReviews is a division of Info-Tech Research Group, a world-class IT research and analyst firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships.

By collecting data from real IT and business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software.

For more information, please contact:
Leanne O’Brien
Director, Communications & PR
lobrien@infotech.com
1-888-670-8889 ext. 3409

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