IDS Partners with Artisan Industries for Web Development

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IDS focused its B2B expertise by delivering robust chemical processing digital marketing services to Artisan Industries, a provider of thermal separation solutions.

"IDS cares about their customers’ needs and maintains and nourishes long-term relationships for the greater success for all," said Caitlin Powers, Marketing Director: Artisan Industries Inc.

Integrated Digital Strategies (IDS), an award-winning inbound digital marketing agency, is well-known for meeting the needs of dozens of recognized brands in their competitive industry landscapes. Recently, the company focused its B2B expertise by delivering robust chemical processing digital marketing services to Artisan Industries, a provider of thermal separation solutions.

As a provider of thermal separation solutions, Artisan Industries offers specific services to a select group of clients in industries like pharmaceuticals, food and beverage, and CBD/hemp. They were concerned that their original website wasn’t effectively reaching their target audience, and that the site design made it difficult for visitors to get necessary information about their services.

IDS Account Manager Mark Hite reflects: “Artisan Industries came to us frustrated with the unfinished feel of their website. We worked with them hand-in-hand to create a newly designed site that encapsulates their brand and appeals to their specific client personas.”

Mark and the IDS team developed a customized strategy to help Artisan better communicate their message. A few key features included:

  • Developing more responsive menus with customized icons that made the site more appealing
  • Organizing the site so that it was easier to read and navigate
  • Driving more form fills by integrating targeted keywords

The result is a website that looks and functions better, and more accurately represents their brand.

"We worked with the IDS team throughout the COVID-19 pandemic on building our new corporate site. During this challenging time, we had a hard deadline, in which we had to launch our site regardless of the events that occurred. The IDS team focused and cared greatly about our company and our needs. They worked diligently to develop and to launch our complete corporate site on time, even through the pandemic. IDS cares about their customers’ needs and maintains and nourishes long-term relationships for the greater success for all," said Caitlin Powers, Marketing Director: Artisan Industries Inc.

IDS has worked with numerous B2B companies in the past, but their partnership with Artisan Industries has been especially satisfying for the agency. Businesses like Artisan Industries that need to deliver a targeted message to a select audience will find that IDS’ expertise in digital marketing can help them greatly increase their lead generation.

IDS provides effective B2B digital marketing strategies for a variety of industries including industrial and manufacturing companies, as well as for healthcare firms, utility businesses, and many others. Examples of our B2B marketing services include:

  • Website Development
  • Search Engine Optimization & Management
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Video Production
  • Online Event & Product Marketing
  • Paid Advertising
  • Analytics & Strategy
  • Brand Building
  • Competitive Analysis

If you work with a B2B services company that needs to improve its visibility and lead flow, contact IDS today and see how the B2B digital marketing agency can improve your digital marketing strategy.

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Zack Yeremian
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