TOLLAND, Conn., June 3, 2021 /PRNewswire-PRWeb/ -- Imagine Autos today announced the launch of its premier, video-centric car purchasing experience, featuring interactive spotlights and augmented vehicle assessment tools. Imagine Autos, with car and truck listings across the U.S., delivers an easy-to-use, interactive layout that lets consumers seamlessly watch detailed videos of vehicles they're interested in purchasing. The current process of buying a car is extremely outdated with many dealers offering only still photography of vehicles, forcing consumers to spend hours searching for the perfect vehicle match without being able to imagine themselves driving said vehicle. Imagine Autos is bringing the car buying experience to the digital age by being the only third-party car listing site that focuses on video.
The company was founded by the visionaries behind LESAutomotive.com (LESA), the leader in high-definition automotive video marketing. Imagine Autos already boasts one of the web's largest vehicle inventories, showcasing detailed walk-around videos for new and used vehicles in addition to vehicle photos. Differentiating itself from the competition, Imagine Autos utilizes artificial intelligence (AI) to feature spotlight icons on each video, allowing customers to skip to the features most important to them—trunk, navigation, odometer, wheel, steering wheel, and headlight areas—making the purchasing process both simple and fast. Imagine Auto's Instagram-style navigation instantly begins with a video of the car you're hovering over for a smooth viewing experience.
The company has also released companion apps for iOS and Android. The mobile app has an immersive augmented reality (AR) experience that puts the car of choice in your driveway. The AR allows the consumer to choose from new cars and visualize the vehicle in a real environment. The AR experience is currently available only within the app for new models and can help the shopper realize the size, scale, and functionality of the vehicle features.
Imagine Autos provides a seamless customer and dealer experience by supplying dealers across the U.S. with the tools to reach the right consumers. The automotive industry is changing swiftly, and, now more than ever, consumers want to know what they are buying before an in-person visit to a dealer. Since the onset of COVID-19 and the need to remain socially distant, 65% of new vehicle purchasers said they expect more online purchase options for vehicles. If a consumer watches a vehicle video, they're 60% more likely to visit the dealership or dealership website. Consumer behavioral patterns are changing, and 88% of consumers now use YouTube to help them decide on the make and model they want to buy. Imagine Autos helps dealers to attract digitally savvy consumers.
In terms of comparison shopping, Imagine Autos offers a "Deal Rating", which tells the consumer whether the vehicle's price is a "fair deal", "good deal", or a "great deal". These deal ratings are an important feature that help the consumer to determine the best pricing for their new car. Imagine Autos uses Kelley Blue Book® valuation data to determine whether the price is a good deal or not for used vehicles.
"At Imagine Autos, we believe the automotive shopping experience should be interactive, engaging, and transparent," said founder and CEO Philip Ly. "Photos are insufficient to instill trust for a major purchase such as an automobile, and data analytics prove the value of videos for online consumer decision-making. People want to see vehicles with greater detail in an easy-to-use, visually attractive environment, which our site uniquely provides."
Dealerships across the country are rapidly joining the Imagine Autos website, with new vehicles added every day. As the only video-centric and interactive automotive marketplace on the web, Imagine Autos puts the focus on matching cars with consumers by bringing the showroom to your screen.
About Imagine Autos:
Founded in 2020, Imagine Autos gives consumers a better online experience for buying cars and trucks, utilizing technology used and perfected for many years with LESA. For additional information, visit http://www.ImagineAutos.com.
Media Contact
Jennifer Sinski, Giant Noise, +1 8303701562, [email protected]
SOURCE Imagine Autos
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