Immoviewer Announces Unique MadVenture 360 Integration With HDR Capabilities

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At NAR Annual in Boston, November 2-5, 2018, immoviewer will Show Off An Integration With The MadVenture 360 Camera That Adds Automated HDR Capabilities Unique To immoviewer’s Real Estate Tour Software Platform.

Today, immoviewer, the first international company to be selected to join the NAR REach® technology accelerator program, is announcing an exclusive integration and marketing partnership with the popular MadVenture 360 Camera. The MadVenture 360 has been widely reviewed as the consumer-level 360° camera with the best photo quality and resolution, but missing in-camera HDR features important to the real estate market.

“Everyone here is excited about the integration immoviewer has completed with our MadVenture 360 cameras,” said Jason Wang, the co-founder of Beijing MADV Technology Co. Ltd. “We are proud of the reviews we’ve received since launching the MadVenture 360 and know that an integration with the immoviewer platform will further enhance our product. The teams at MADV and immoviewer worked well together with the goal of making this integration work seamlessly. We are all committed to supplying our shared customers with an affordable, high-quality solution to help them gain a competitive advantage in their businesses.”

The immoviewer development team has been working on the technical integration with the MadVenture 360 and MiSphere cameras for more than six months. Producing the correct HDR (high dynamic range) solution to work on the immoviewer platform was not a simple task. The process involves blending images captured at three different exposures to bring details to both the shadows and highlights to improve image quality, then stitching them together to form the final full-spherical 360° image. This is particularly critical in real estate photography. Now MadVenture 360 camera owners have an automated way to produce HDR images using the immoviewer real estate tour platform.

“We believe the immoviewer software platform is the perfect vehicle for demonstrating the affordable quality of the MadVenture 360 camera,” says Jeff Turner, CEO North America for immoviewer. “Considering this is a $300 camera, the 24-megapixel images produced by the MadVenture 360 are quite good, but it was lacking in-camera HDR capabilities that would allow us to fully integrate with our software, so we built it ourselves. We are thrilled to show off the new integration, complete with HDR functions, at NAR Annual Conference in Boston this week.”

The immoviewer software platform is designed to accept images from any compatible 360° camera, and the app itself can create tours with just your mobile device as well. “We are very happy with the enthusiastic help the MADV team provided,” explains Steve Bintz, immoviewer Director of Sales, “and we are delighted to continue to honor our commitment to a camera agnostic approach to our software platform. We believe in the continued growth of single-shot 360° cameras. These cameras shoot video and photos and can handle locations filled with people, so agents have the ability to create tours of their local community, not just homes.”

Any immoviewer customer can receive a discount on the MadVenture 360 camera with the acquisition of a promo code. REALTORS® attending the NAR Conference who would like to see the MadVenture 360° camera in action can visit immoviewer at booth #1384.

About immoviewer, Inc.
immoviewer ( is an international technology company providing automated Real Estate video content creation with simple, affordable and scalable 3D 360° tours. Immoviewer enables fully interactive, virtual reality-compatible DIY 3D home tours with live 24/7 open house capability, floorplans, digital home staging and immersive 3D 360° renderings from client-supplied sketches. immoviewer’s easy-to-use and affordable software solutions help real estate professionals create an outstanding real estate experience for buyers, sellers, and investors.

About Beijing MADV Technology Co., LTD.
Beijing MadV Technology Co., Ltd. ( ) creates panoramic virtual reality hardware and software products. The company is based in Beijing, China.

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