iModules Customers Raise Nearly $2.7 Million on #GivingTuesdayNow

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iModules, the higher education fundraising and engagement leader, announced its customers raised nearly $2.7 million dollars on #GivingTuesdayNow 2020.

Seeing how our customers were able to instantaneously utilize Encompass to motivate their supporters for this important initiative is a powerful reminder that we are not only helping advance the mission of higher education, but COVID-19 relief efforts for students as well

iModules, the higher education fundraising and engagement leader, announced its customers raised nearly $2.7 million on #GivingTuesdayNow 2020. Additionally, iModules Encompass platform processed more than 11,000 gifts during the 24-hour time period and sent more than 13 million emails.

“Seeing how our customers were able to instantaneously utilize Encompass to motivate their supporters for this important initiative is a powerful reminder that we are not only helping advance the mission of higher education, but COVID-19 relief efforts for students as well,” said Craig Heldman, president and CEO of iModules. “It was an incredible giving day for our customers and we are proud to continually provide the tools that move the needle toward engagement and fundraising goals.”

Results for #GivingTuesdayNow across 270 participating iModules U.S. customers:

  • $2,693,641 gift dollars were processed through iModules Encompass platform
  • The average online gift size was $235.86
  • 11,416 online gifts were made throughout the day

Since 2002, iModules has given higher education institutions the power to make more strategic, data-driven marketing decisions that foster alumni engagement and elevate giving through its Encompass platform. By enriching the alumni experience and streamlining the daily workload of school staff, Encompass ensures that the institution’s brand legacy flourishes.

For more details about #GivingTuesdayNow, visit now.givingtuesday.org.

About GivingTuesdayNow
#GivingTuesdayNow is a new global day of giving and unity that took place on May 5, 2020 as an emergency response to the unprecedented need cause by COVID-19. This new day is organized by GivingTuesday, and is being held in addition to the annually scheduled GivingTuesday event that will still take place on December 1, 2020. In partnership with GivingTuesday’s global network of leaders, partners, communities and generous individuals, this event is set to spark an increase in grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

People can show their generosity in a variety of ways to participate in #GivingTuesdayNow–whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, every act of generosity counts. The movement is currently focused on opportunities to give back to communities and causes in safe ways that allow for social connection and kindness even while practicing physical distancing.

About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at imodules.com.

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Susan Scholes
iModules
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