iMotions Online helps move from concept to decision faster with flexible, scalable remote approach using webcam-based behavioral measures, benchmarked ad testing, and AI-powered predictive insights to measure attention and emotion
COPENHAGEN, Denmark, Sept. 1, 2026 /PRNewswire-PRWeb/ -- iMotions, the world's leading software platform for human behavior research, today announced the launch of iMotions Online, a browser-based research platform designed to make it easier for advertisers, creative teams, and insights professionals to test, compare, and refine content before launch while keeping the process flexible and efficient.
Built for remote use, the platform combines webcam-based eye tracking, facial expression analysis, respiration monitoring, survey tools, and AI-powered predictive insights in a single online environment. With three flexible and scalable options, iMotions Online helps marketers tailor testing to their individual needs in evaluating and optimizing creative content, including ads, video, packaging, and other visual stimuli.
"Advertisers are under constant pressure to make faster, smarter creative decisions with more confidence and less waste," said Peter Hartzbech, iMotions CEO and founder. "iMotions Online provides a scalable way to do that, from in-depth studies of real human response to highly validated predictive benchmarking powered by the world's largest emotional database. The result is clearer insight into what captures attention, what drives emotion, and what needs to be refined before launch."
By pairing how audiences verbally respond with how their physiology responds nonconsciously, the platform provides teams a clearer view of attention, emotion, and engagement, on a moment-by-moment basis that identifies what is working, what is confusing, and what needs to be refined.
iMotions Online offers a tiered workflow with three study types tailored to different stages of creative development:
- Predictive AI Benchmarking provides fast, directional feedback without respondents, allowing teams to upload video creative and receive benchmark scores and AI-generated summaries in minutes.
- Media Analytics helps users test video creative with real respondents, identify high- and low-performing moments, and compare results against benchmarked norms by market, category, and geography.
- Behavioral Research Online supports custom studies that combine attention, emotion, and physiological response for deeper behavioral analysis and creative diagnostics on ads, video, packaging and digital concepts.
The platform is built on iMotions' database of more than 100,000 tested video ads, including more than 20 million faces analyzed, providing unmatched benchmarking of real human emotion and responses. With benchmarks segmented by market, category, and geography, iMotions Online gives users global context and stronger comparative insight.
Designed to support rigorous remote research, iMotions Online makes it possible to build multi-stimulus studies with randomization, counterbalancing, and conditional logic, all without coding. Users can connect directly to global panel providers, send respondents a single shareable link to join in their browser, and analyze results with full data export for SPSS, R, Python, or other preferred tools. The platform also supports segmentation and filtering by demographic, condition, or response pattern, along with scene definition and timeline annotations for richer reporting and collaboration.
Images of iMotions Online are available here.
About iMotions
Founded in 2005 and headquartered in Copenhagen, iMotions has developed the world's leading human behavior research software platform. More than 1,500 organizations around the world – from leading academic institutions to global brands and highly respected healthcare organizations – use iMotions to access real-time and nonconscious emotional, cognitive and behavioral data. By integrating and synchronizing all types of sensors into a single platform, iMotions provides researchers with access to deeper and richer insights – and the most complete picture of human behavior. For more information, visit iMotions.com.
Media Contact
Todd Graff, iMotions, 1 617-309-0401, [email protected], https://imotions.com/
SOURCE iMotions
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