Impact 21 Practice Leader Bill Hanifin and Principal Consultant Casey McKenzie to Lead Presentations on Loyalty Programs & Category Management at NACS Show 2018
Impact 21 announced its participation at NACS Show 2018 which is being held October 7-10 2018 in Las Vegas. Bill Hanifin and Casey McKenzie from Impact 21 are leading educational sessions on marketing/loyalty programs and category management.
LEXINGTON, Ky., Sept. 27, 2018 /PRNewswire-PRWeb/ -- Impact 21, a retail consulting, analytics and services company, announced its participation at NACS Show 2018 in Las Vegas. NACS (National Association of Convenience Stores) serves the convenience and fuel retailing industry by providing industry knowledge, connections and advocacy to ensure the competitive viability of its members' businesses. NACS has held annual meetings since its founding in 1961 and is the premier event for C-store leaders.
"NACS is a very important organization and their annual show offers many different learning opportunities," shared Lesley Saitta, Impact 21 CEO. "We are excited for this year's show and are looking forward to connecting with our clients and partners as well as speaking at multiple educational sessions."
Impact 21 Practice Leader for Customer Engagement & Loyalty, Bill Hanifin will present along with Ernie Harker, Director of Marketing, Maverik, Inc., "The Power of a Rewards Program (Let's Get Started)." During the presentation, Hanifin and Harker will explore a number of topics, including how to evaluate if a rewards program is profitable, how to apply industry best practices to rewards programs, how to get a rewards program started, and how to identify industry benchmarks.
"Maverik is a well-respected retailer, company and, brand, and I'm glad to have the opportunity to present alongside someone as knowledgeable as Ernie," commented Hanifin. "We are expecting a great turnout this year and are looking forward to the opportunity to share what we have learned over the years with retailers so they can be more equipped to leverage loyalty and rewards programs in their businesses."
Casey McKenzie, Principal Consultant, will team up with John Zikias, Executive Advisor, Holmes Oil Company, Inc. Together, they will present "Category Management: How to Manage Every Category." The audience can expect to learn how to identify strategies for staying current on new products and trends, leverage market research from supplier partners to optimize profits, determine when and how to outsource and delegate specific responsibilities, and using scan data to streamline the management process.
McKenzie added, "I'm thrilled about this opportunity to educate others. I couldn't have picked a more experienced leader to present with. We know retailers and other business owners will gain practical takeaways from our presentation, whether they are a seasoned professional or new to the industry."
Retailers can learn more about Hanifin's and McKenzie's presentations, as well as Impact 21's solutions, at NACS Show 2018 and at http://www.impact21.com/. Get live updates on Twitter by searching for #NACSShow. Connect with Impact 21 on Facebook and LinkedIn for insightful industry trends and best practices.
About Impact 21
Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart. The company is headquartered in Lexington, KY.
By offering a proven business model for integration of business and technology strategies, as well as a world class collaboration, project, and content management solution, we position companies to drive profitability and enhance their customer's experience.
Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.
For more information please visit http://www.impact21.com or call (859) 219-3040.
SOURCE Impact 21
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