WASHINGTON, Nov. 19, 2018 /PRNewswire-PRWeb/ -- Impact XM, a global experiential marketing agency and crafter of strategic audience engagements that power brand experiences, has hired Benjamin Bothun as its new Senior Director, Marketing. In this newly created position, Bothun will leverage his 20+ years experience in global branding and communications to build Impact XM's domestic and global presence.
Bothun possesses diverse marketing experience on both the agency and client sides, across a broad range of industries. His talents include storytelling, concept development, and brand communications and he has deployed projects across North America, Europe and Asia. Born in the U.S., Bothun has spent his career based in Germany. He has relocated to the U.S. and will be based in Impact XM's Washington D.C. office.
"Benjamin has the ideal combination of American vision and international experience to guide the Impact XM brand as it evolves its global presence," says Tom Frisby, VP of Creative and Marketing for Impact XM.
About Impact XM (http://www.impact-xm.com)
Impact XM crafts strategically driven, creatively focused brand stories through live and digital experiential marketing that delivers measurable results for its clients.
Trusted by some of the world's most respected organizations, the agency has a forty-four-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics across business and consumer trade shows, user conferences, event activations and digital engagements. Impact XM clients operate across a variety of industries, including the Aviation, Healthcare, Technology and Industrial sectors.
Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Washington D.C. and Zurich. More information can be found at: http://www.impact-xm.com
SOURCE Impact XM
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