Impact 21 Names Eric Hinkle as Principal Consultant to Help Clients Deploy Business-Facing Solutions and Drive Store Automation

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Hinkle fills new role at Impact 21 and brings extensive knowledge and expertise in retail automation, supply chain/eB2B, Pricebook, Systems Integration, Data Integrity, Technical Support, and Store Operations.


“Eric Hinkle is an outstanding addition to Impact 21. He brings a wealth of knowledge and experience in retail automation that will benefit our clients." —Lisa Biggs, President, Impact 21

Impact 21, a retail consulting, analytics, and services company, is pleased to announce the appointment of Eric Hinkle as its newest Principal Consultant. Hinkle will lead Impact 21’s clients in deploying business-facing solutions by driving store automation in the areas of ordering, receiving, store inventories, auditing, and store reporting.

“Eric Hinkle is an outstanding addition to Impact 21. He brings a wealth of knowledge and experience in retail automation that will benefit our clients,” said Impact 21 President, Lisa Biggs. “We are excited to work with him and have him on our team. We’re confident our clients will quickly see the value he brings to our team.”

Hinkle brings first-hand knowledge to his client engagements, giving him a deep understanding of the store employee perspective – what it takes to work the night shift in the store, juggling all of the tasks store employees are asked to accomplish, and the dedication of employees to their store’s success. He has shared his expertise with Conexxus as Chair of the eB2B Committee and Vice-Chair of the Board of Advisors. Hinkle is specialized in numerous areas of integration with specific solutions, including PDI/RMS and current PDI/Enterprise solution, PDI/Store Assistant, PDI/FocalPoint, Relativity, Monarch, SQL Server Reporting Services (SSRS), Business Objects, SAP, and Oracle Financial reporting.

Hinkle has served in many roles within the c-store industry. As the Systems Integration Specialist for EG America, he provided support for a large-scale store integration of an accounting system with an impact across all business functions. He facilitated store and pricebook setup, adding new vendors, new items, and costs. Hinkle’s expertise guided the company through a move of their back-office accounting data from self-hosted to managed services and cloud-hosted server. He provided store-level support and built processes to eliminate the daily paperwork receiving for 1100+ stores. As administrator of new hosted servers, he set up all users, maintained all security, and configured and scheduled all tasks for daily/weekly processes.

Hinkle also acted as Director of Centralized Pricebook for Kroger C-stores and Small Format where he developed and utilized hands-on training for the entire staff, including those with no or limited pricebook or c-store knowledge. Hinkle got his start with Town & Country Food Stores, Inc., starting in the stores and working his way up through the company – from Store Manager, Store Auditor, Pricebook Administrator, MIS Support Coordinator, to ultimately Director of Retail Automation.

Born in Des Moines, Iowa, Hinkle traveled to Truman State University, Kirksville, Missouri to earn his Bachelor of Science degree in Business Administration with an emphasis on marketing. He later earned his Master of Business Administration with an emphasis on management from Angelo State University, San Angelo, Texas. He holds the honor of serving in the U.S. Army Reserve, finishing top ten among his Finance Officer Basic Course classmates. His career led him across the country, eventually bringing him to his current home in Union, Kentucky, where he now spends time with his wife and family.

For further information, please visit or call (859) 219-3040. Get timely updates on Twitter and connect with Impact 21 on Facebook and LinkedIn for insightful industry trends and best practices.

About Impact 21

Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart. The company is headquartered in Lexington, KY.

By offering a proven business model for integration of business and technology strategies, as well as a world-class collaboration, project, and content management solution, we position companies to drive profitability and enhance their customer’s experience.

Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.

For more information please visit or call (859) 219-3040.

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John Centofanti
Creative Stream Marketing for Impact 21
+1 (330) 333-2738
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