In this free webinar, learn about what contextual analysis is, and why it is important to optimize uptake of a new medicinal product or innovation within specific healthcare settings. The featured speaker will discuss approaches for engaging with patients and other stakeholders to select and implement strategies to address implementation challenges. Attendees will become familiar with methods to use in evaluating strategies to support adoption, scale-up and sustained delivery of new medicinal innovations over time within targeted clinical care settings. Attendees will appreciate how to leverage implementation research findings to support pre- and post-marketing plans for product uptake and adoption.
TORONTO, June 13, 2023 /PRNewswire-PRWeb/ -- The market approval of a new therapy is no guarantee of market success. In fact, many new therapeutic breakthroughs and advanced medical technologies fall short in their promise to transform medical care and patient outcomes because of challenges in integrating them into real-world healthcare delivery. Implementation science is an emerging field that seeks to overcome those challenges. It focuses on understanding and addressing barriers and facilitators to the uptake of new healthcare innovations into the specific contexts in which they are to be used and selecting and implementing strategies to address those barriers.
Register for this webinar to learn more about how implementation science methods and research approaches can help provide the evidence needed to support the uptake, adoption and sustained use of new medicinal products and medical care innovations in a range of real-world contexts.
Join Dr. Meredith Smith, PhD, MPA, FISPE, Senior Director of Implementation Science, Evidera Inc., for the live webinar on Wednesday, June 28, 2023, at 10am EDT (4pm CEST/EU-Central).
For more information, or to register for this event, visit Implementation Science: Driving Successful Uptake of Medicines and Medical Innovations in Healthcare Delivery.
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