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In The Light Urns Enhances Customer Experience with AI-Powered "Guiding Light"


News provided by

In The Light Urns Inc.

Jan 07, 2025, 09:00 ET

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– In The Light Urns, a leading provider of cremation urns and memorial products since 2001, announces the remarkable success of its new AI-powered customer service bot, Guiding Light. Powered by OpenAI's ChatGPT, this innovative platform represents a significant leap in the company's commitment to providing sensitive, accurate, and always-available support to its customers. As pioneers in adopting AI solutions for customer interaction, In The Light Urns first integrated AI into its service framework in 2018 with Ada's customer service automation platform. Today, the company continues its tradition of innovation by transitioning to a Large Language Model (LLM) AI-powered solution through Intercom Software, enabling superior engagement and efficiency.

VISALIA, Calif.  , Jan. 7, 2025 /PRNewswire-PRWeb/ -- In The Light Urns Enhances Customer Experience with AI-Powered "Guiding Light"

Visalia, CA (December 13, 2024) – In The Light Urns, a leading provider of cremation urns and memorial products since 2001, announces the remarkable success of its new AI-powered customer service bot, Guiding Light. Powered by OpenAI's ChatGPT, this innovative platform represents a significant leap in the company's commitment to providing sensitive, accurate, and always-available support to its customers.

"We've learned that AI-powered tools when carefully managed, can help provide meaningful and dependable support for customers during some of their most challenging moments," said Susan Fraser, Founder of In The Light Urns

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As pioneers in adopting AI solutions for customer interaction, In The Light Urns first integrated AI into its service framework in 2018 with Ada's customer service automation platform. Today, the company continues its tradition of innovation by transitioning to a Large Language Model (LLM) AI-powered solution through Intercom Software, enabling superior engagement and efficiency.

Revolutionizing Support in the Death Care Industry

The introduction of Guiding Light marks a transformative moment In The Light Urns' mission to support bereaved families. With its ability to answer detailed product and order inquiries 24/7, the AI bot provides customers with immediate assistance while maintaining the compassion and understanding needed in the sensitive context of memorial services.

Key features include:

  • 24/7 Availability: Ensuring customers receive timely responses, no matter the time of day.
  • Detailed Product Knowledge: Offering in-depth answers about urns, cremation jewelry, and other memorial items.
  • Minimized Hallucination Risks: Incorporating safeguards to prevent inaccurate information, ensuring customer trust.

"We've learned that AI-powered tools when carefully managed, can help provide meaningful and dependable support for customers during some of their most challenging moments," said Susan Fraser, Founder of In The Light Urns. "Guiding Light helps us balance efficiency with empathy, allowing our human representatives to focus on deeper conversations and live reviews."

A few of our customers commented:

"I love that I can get help so late at night." - Terry L. GA

"That was fast!" - Alex B., CT.

"This was really easy to use and guided me step-by-step." - Edna H, WA.

"It felt like the bot knew exactly what I needed." - Nicole H. FL

Building on a Legacy of Innovation

In The Light Urns' shift to Intercom Software's LLM-powered model builds on years of experience using AI to enhance customer service. By adopting cutting-edge AI, the company has improved response rates, accuracy, and customer satisfaction. The platform handles over 50% of inquiries independently, empowering staff to concentrate on tasks that require a personal touch.

"We've reimagined what customer service can achieve," Fraser noted. "From answering frequently asked questions to assisting families in their grieving process, AI helps us provide not just answers but a sense of care and respect."

For more information about Guiding Light and In The Light Urns' full range of services, visit inthelighturns.com or contact us directly at 800-757-3488.

About In The Light Urns

In The Light Urns is a leading provider of cremation urns and memorial products, offering a wide range of traditional, contemporary, and biodegradable urns. Founded in 2001, the company is dedicated to supporting families through compassionate customer service and innovative products. In The Light Urns Inc is committed to providing meaningful ways to honor loved ones and create lasting memorials. For more information, visit inthelighturns.com.

Susan Fraser

Founder

In The Light Urns

7143 W. Pershing Court

Visalia, CA 93291

Phone: 800-757-3488

Email: [email protected]

Media Contact

Susan Fraser, In The Light Urns Inc., 1 559-827-2956, [email protected], https://inthelighturns.com/ 

SOURCE In The Light Urns Inc.

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